ArticleAddictive behaviors reports2017
Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging.
Article in Addictive behaviors reports, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
8 citing papers in PubMed.
- Effects of smoking social cues on brand perception and smoking: an event-related potential study.Frontiers in psychiatry · 2025Article
- Pharmaceuticalisation as the tobacco industry's endgame.BMJ global health · 2024Article
- Doing more with less: A proposal to advance cigarette packaging regulations in the United States.The International journal on drug policy · 2024Article
- Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study.Frontiers in psychology · 2022Article
- Fresher with flavour: young women smokers' constructions and experiences of menthol capsule cigarettes and regular cigarettes.BMC women's health · 2021Article
- Adolescent perceptions of dissuasive sticks: a web survey among 16-20 year olds in Norway.BMC public health · 2018Article
- Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study.BMC public health · 2018Article
- Cigarette brand loyalty among smokers in six European countries: Findings from the EUREST-PLUS ITC Europe Surveys.Tobacco induced diseases · 2018Article
Corrections and comments
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Authors and funding
9 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereotypes, quitting behaviours and intentions, and smoking intensity, both before and seven months after the policy change. Mediation analyses showed that smokers, especially those who initially identified strongly with their brand, experienced a significant decrease in their brand identity following the introduction of plain packaging and this was associated with lower smoking behaviours and increased intentions to quit. The findings provide the first quantitative evidence that brand identities may help maintain smoking behaviour, and suggest the role of social-psychological processes in the effectiveness of public health policy.
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Registered trials
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