Evidence map›Paper›PMID 29436898›Full record

ArticleSubstance use & misuse2018

Attitudes toward Tobacco, Alcohol, and Non-Alcoholic Beverage Advertisement Themes among Adolescent Boys.

Katherine L Friedman, Megan E Roberts, Brittney Keller-Hamilton, Katherine A Yates, Electra D Paskett, Micah L Berman, Michael D Slater, Bo Lu, Amy K Ferketich

Abstract readComparative Study
PubMed Full text at PMC Publisher
In one paragraph

Article in Substance use & misuse, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.

0numbers the graph read from it
0cells of the map it votes in
18citing papers in PubMed
2.3field-weighted citation impact, top 12% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

18 citing papers in PubMed, 25 citations in OpenAlex.

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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

9 authors at 2 institutions in 1 country.

Katherine L Friedmana OSU College of Public Health, The Ohio State University, Columbus , Ohio , USA.
Megan E Robertsa OSU College of Public Health, The Ohio State University, Columbus , Ohio , USA.
Brittney Keller-Hamiltona OSU College of Public Health, The Ohio State University, Columbus , Ohio , USA.
Katherine A Yatesb Harvard Medical School , Boston , Massachusetts, USA.
Electra D Pasketta OSU College of Public Health, The Ohio State University, Columbus , Ohio , USA.
Micah L Bermana OSU College of Public Health, The Ohio State University, Columbus , Ohio , USA.
Michael D Slaterf OSU School of Communication, The Ohio State University , Columbus , Ohio, USA.
Bo Lua OSU College of Public Health, The Ohio State University, Columbus , Ohio , USA.
Amy K Ferketicha OSU College of Public Health, The Ohio State University, Columbus , Ohio , USA.
The Ohio State University · USHarvard University · US

Funding

Project 4: Comprehension of Health Risks in More and Less Arousing Affe p240-275P50CA180908 · NCI · OHIO STATE UNIVERSITY · PI SHIELDS, PETER G., WEWERS, MARY ELLEN · 2013 to 2017
$18.9M
NCI NIH HHS P50 CA180908
6 · The paper itself

Abstract

backgroundPrevious studies have examined what adolescents find appealing in tobacco and alcohol advertisements and how different themes in advertisements are used to manipulate consumer behaviors. Yet, we know little about the relationship between the themes portrayed in advertisements and youth attitudes towards those themes.

objectivesThis study compared attitudes towards advertisements for different consumer products in a sample of urban and rural adolescent boys in order to examine how key marketing themes impact adolescent attitudes towards those advertisements.

methodsParticipants were 11- to 16-year-old boys (N = 1220) residing in either urban or rural Ohio Appalachian counties. Each participant viewed five print advertisements (one each for cigarettes, electronic cigarettes (e-cigarettes), smokeless tobacco (SLT), non-alcoholic beverages, and alcohol), presented in a random order, for eight seconds each. All advertisements had appeared in magazines that adolescent males commonly read. Attitudes towards each of the five advertisements were assessed. The advertisements were then coded for the presence of various themes, including social acceptance and masculinity. Analyses were conducted to determine associations between advertisement type and the attitude measure, and between the presence of a theme and the attitude measure.

resultsOverall, participants preferred non-tobacco advertisements to tobacco advertisements, rural participants had less positive attitudes and participants who had peers who used tobacco had more positive attitudes. Social acceptance and entertainment themes increased the appeal of SLT advertisements, and sex appeal increased the appeal of e-cigarette advertisements. Conclusions/Importance: Findings suggest that advertisements that promote the social nature of use in SLT advertisements may be of particular concern for their influence on adolescent boys.

Indexed as

AdvertisingAttitudeBeveragesTobacco ProductsAdolescentAlcoholic BeveragesChildConsumer BehaviorHumansMaleOhioPeer GroupPeriodicals as TopicProspective StudiesRural PopulationUrban PopulationAdolescenceadvertisementsalcoholmarketingtobacco

Identifiers

PMID29436898
PMCPMC6037539
OpenAlexW2789593365

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.