ArticleBMC public health2018
Marketing messages accompanying online selling of low/er and regular strength wine and beer products in the UK: a content analysis.
Article in BMC public health, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
12 citing papers in PubMed.
- Impact on product appeal of labeling wine and beer with (a) lower strength alcohol verbal descriptors and (b) percent alcohol by volume (%ABV): An experimental study.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2018Trial
- Impact of lower strength alcohol labeling on consumption: A randomized controlled trial.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2018Trial
- Understanding purchasing patterns of alcoholic, alcohol-free and low-alcohol drinks: A latent profile analysis.Addiction (Abingdon, England) · 2026Article
- Brand Sharing and New Drinking Occasions: A Content Analysis of How Alcohol Brands in Australia and Aotearoa New Zealand Promote Zero Alcohol Products.Drug and alcohol review · 2026Article
- Regulation of Alcohol-Free and Low-Alcohol Drinks: Learning From a Comparative Analysis of Eight Countries.Drug and alcohol review · 2026Article
- Young Australian drinkers' awareness, perceptions and behaviours towards low alcohol beverage products.Nutrition and health · 2025Article
- The Association of Influencer Marketing and Consumption of Non-Alcoholic Beer with the Purchase and Consumption of Alcohol by Adolescents.Behavioral sciences (Basel, Switzerland) · 2023Article
- Are Lower-Strength Beers Gateways to Higher-Strength Beers? Time Series Analyses of Household Purchases from 64,280 British Households, 2015-2018.Alcohol and alcoholism (Oxford, Oxfordshire) · 2022Article
- A content analysis of the aims, strategies, and effects of food and nonalcoholic drink advertising based on advertising industry case studies.Obesity science & practice · 2022Review
- Production, Consumption, and Potential Public Health Impact of Low- and No-Alcohol Products: Results of a Scoping Review.Nutrients · 2021Article
- The effect of alcohol strength on alcohol consumption: findings from a randomised controlled cross-over pilot trial.Pilot and feasibility studies · 2021Article
- Article
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
backgroundIncreased availability of low/er strength alcohol products has the potential to reduce alcohol consumption if they are marketed as substitutes for higher strength products rather than as additional products. The current study compares the main marketing messages conveyed by retailers and producers for low/er and regular strength wine and beer products.
methodsA content analysis of the marketing messages stated (in text) or depicted (in image) for low/er and regular strength wines and beers sold online on the websites of the four main UK retailers (Tesco, ASDA, Sainsbury's, and Morrisons), and the producers of these products between February-March 2016.
resultsFour themes were identified: (a) suggested occasions for consumption, (b) health-related associations, (c) alcohol content, and (d) taste. Compared with regular strength products, low/er strength equivalents were more often marketed in association with occasions deemed to be suitable for their consumption including lunchtimes [wine: X
conclusionsLow/er strength wines and beers appear to be marketed not as substitutes for higher strength products but as ones that can be consumed on additional occasions with an added implication of healthiness.
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What OpenQuestion holds
Registered trials
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