ArticleJournal of American college health : J of ACH
What "likes" have got to do with it: Exposure to peers' alcohol-related posts and perceptions of injunctive drinking norms.
Article in Journal of American college health : J of ACH. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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The trial behind it
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Who cites it
13 citing papers in PubMed, 31 citations in OpenAlex.
- Experimental Test of Abstaining-and-Drinking Social Media Content on Adolescent and Young Adult Social Norms and Alcohol Use.Journal of studies on alcohol and drugs · 2023Trial
- Integrating social media inspired features into a personalized normative feedback intervention combats social media-based alcohol influence.Drug and alcohol dependence · 2021Trial
- Alcohol Promotion via User-Generated Content on Instagram and TikTok: A Content Analysis.Drug and alcohol review · 2025Article
- Dealing with Alcohol-Related Posts on Social Media: Using a Mixed-Method Approach to Understand Young Peoples' Problem Awareness and Evaluations of Intervention Ideas.International journal of environmental research and public health · 2023Article
- "Follow my Finsta": Drinking trajectories in relation to auxiliary Instagram accounts.Journal of American college health : J of ACH · 2023Article
- Capturing the bigger picture: A gestalt of general and alcohol-specific social media usage during the transition to college as a predictor of first-year alcohol use and consequences.Addictive behaviors · 2023Article
- Posting alcohol-related content on social media: Comparing college student posters and non-posters.Alcohol (Fayetteville, N.Y.) · 2022Article
- Adolescent (mis)perceptions of peer alcohol posts on social media: Prospective associations with alcohol attitudes and use.Alcoholism, clinical and experimental research · 2022Article
- Influential factors for COVID-19 related distancing in daily life: a distinct focus on ego-gram.BMC public health · 2022Article
- Likelihood of Posting Alcohol-Related Content on Social Networking Sites - Measurement Development and Initial Validation.Substance use & misuse · 2022Article
- The dynamic nature of injunctive drinking norms and within-person associations with college student alcohol use.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2021Article
- An examination of the prospective associations between objectively assessed exposure to alcohol-related Instagram content, alcohol-specific cognitions, and first-year college drinking.Addictive behaviors · 2021Article
- Lesbians' use of popular social media sites is associated with perceived drinking norms & interest in receiving personalized normative feedback on alcohol use.Alcoholism treatment quarterly · 2020Article
Corrections and comments
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Authors and funding
4 authors at 1 institution in 1 country.
Funding
Abstract
objectiveExamine 1) whether observed social reinforcements (i.e., "likes") received by peers' alcohol-related social media posts are related to first-year college students' perceptions of peer approval for risky drinking behaviors; and 2) whether associations are moderated by students' alcohol use status.
participantsFirst-year university students (N = 296) completed an online survey in September, 2014.
methodParticipants reported their own alcohol use, friends' alcohol use, perceptions of the typical student's approval for risky drinking, and ranked 10 types of social media posts in terms of the relative numbers of "likes" received when posted by peers.
resultsObserved social reinforcement (i.e., "likes") for peers' alcohol-related posts predicted perceptions of peer approval for risky drinking behaviors among non-drinking students, but not drinking students.
conclusionsFor first-year college students who have not yet initiated drinking, observing peers' alcohol-related posts to receive abundant "likes" may increase perceptions of peer approval for risky drinking.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.