ArticleInternational journal of environmental research and public health2018
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity.
Article in International journal of environmental research and public health, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
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Who cites it
7 citing papers in PubMed.
- Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia.BMJ global health · 2022Article
- Are Foods from the COVID-19 Pandemic Lockdown Low in Nutrients? An Analysis of Chinese Psychological Distress Effects.Nutrients · 2022Article
- Impacts of Self-Efficacy on Food and Dietary Choices during the First COVID-19 Lockdown in China.Foods (Basel, Switzerland) · 2022Article
- The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China.BMC public health · 2022Article
- Influence of the request and purchase of television advertised foods on dietary intake and obesity among children in China.BMC public health · 2021Article
- Unhealthy aging? Featuring older people in television food commercials in China.International journal of nursing sciences · 2020Article
- Development of a Teen-Informed Coding Tool to Measure the Power of Food Advertisements.International journal of environmental research and public health · 2019Article
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Previous studies indicated that television (TV) advertising is associated with higher rates of obesity. The rate of obesity and overweight continues to rise in mainland China, bringing into question whether TV advertising to young audiences might be partly to blame. This study investigated messaging delivered through TV advertisements regarding healthy and unhealthy foodstuffs. A total of 42 major food brands and 480 advertisements were analysed for content in this study. The results showed that the majority of TV spots advertised products with poor nutritional content and had a potential to mislead audiences concerning products' actual nutritional value. The tactics of repetition and appeals of premium offerings on food brands have a potential to influence the purchase intentions. Additional qualitative observation involving the social bond, social context and cultural factors pertaining to mood alterations were highlighted. The discussion addressed product attributes reflected by culture and the implicit messages of marketing claims may increase the risk of obesity. Thus, public health policymakers and researchers were encouraged to act urgently to evaluate the obesity risks of unhealthy food advertised in the media and to support healthy foods.
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