Evidence map›Paper›PMID 29236565›Full record

ArticleHealth communication2019

Developing a Point-of-Sale Health Communication Campaign for Cigarillos and Waterpipe Tobacco.

Erin L Sutfin, Jennifer Cornacchione Ross, Allison J Lazard, Elizabeth Orlan, Cynthia K Suerken, Kimberly D Wiseman, Beth A Reboussin, Mark Wolfson, Seth M Noar

Abstract read
In one paragraph

Article in Health communication, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
22citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

22 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
  2. Trial
  3. Trial
  4. Trial
  5. Exploring Young Adults' Beliefs About Cigar Smoking by Susceptibility: A Belief Elicitation Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023
    Trial
  6. Trial
  7. Waterpipe Tobacco Warnings: An Experimental Study Among a Nationally Representative Sample of US Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021
    Trial
  8. Testing the Effects of Hookah Tobacco Social Media Risk Communication Messages Among Young Adults.Health education & behavior : the official publication of the Society for Public Health Education · 2021
    Trial
  9. Trial
  10. Article
  11. Article
  12. The Role of Harm Visibility for Pictorial Health Warning Labels on Cigars.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
    Article
  13. Article
  14. Article
  15. Article
  16. Article
  17. Article
  18. Article
  19. Development and Pretesting of Hookah Tobacco Public Education Messages for Young Adults.International journal of environmental research and public health · 2020
    Article
  20. Review
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

9 authors.

Erin L Sutfina Department of Social Sciences & Health Policy, Division of Public Health Sciences , Wake Forest School of Medicine.
Jennifer Cornacchione Rossa Department of Social Sciences & Health Policy, Division of Public Health Sciences , Wake Forest School of Medicine.
Allison J Lazardb School of Media and Journalism , University of North Carolina.
Elizabeth Orlanc Department of Health Behavior, Gillings School of Global Public Health , University of North Carolina.
Cynthia K Suerkend Department of Biostatistical Sciences, Division of Public Health Sciences , Wake Forest School of Medicine.
Kimberly D Wisemana Department of Social Sciences & Health Policy, Division of Public Health Sciences , Wake Forest School of Medicine.
Beth A Reboussind Department of Biostatistical Sciences, Division of Public Health Sciences , Wake Forest School of Medicine.
Mark Wolfsona Department of Social Sciences & Health Policy, Division of Public Health Sciences , Wake Forest School of Medicine.
Seth M Noarb School of Media and Journalism , University of North Carolina.

Funding

Wake Forest Clinical and Translational Science AwardUL1TR001420 · NCATS · WAKE FOREST UNIVERSITY HEALTH SCIENCES · PI ARD, JAMY D, FOLEY, KRISTIE L · 2015 to 2023
$32.3M
Training & Education Program p294-308P50CA180907 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI RIBISL, KURT M. · 2013 to 2017
$20.2M
NCATS NIH HHS UL1 TR001420NCI NIH HHS P50 CA180907
6 · The paper itself

Abstract

Adolescents and young adults smoke waterpipe tobacco (WT) and cigarillos, at least in part, based on erroneous beliefs that these products are safer than cigarettes. To address this challenge, we used a systematic, three-phase process to develop a health communication campaign to discourage WT and cigarillo smoking among at-risk (tobacco users and susceptible non-users) 16- to 25-year-olds. In Phase 1, we used a national phone survey (N = 896) to determine salient message beliefs. Participants reported constituents (i.e., harmful chemicals) emitted by the products were worrisome. In Phase 2, we developed and evaluated four message executions, with varying imagery, tone, and unappealing products with the same constituents, using focus groups (N = 38). Participants rated one execution highly, resulting in our development of a campaign where each message: (1) identified a tobacco product and constituent in the smoke; (2) included an image of an unappealing product containing the constituent (e.g., pesticides, gasoline) to grab attention; and (3) used a humorous sarcastic tone. In Phase 3, we tested the campaign messages (17 intervention and six control) with a nationally representative online survey (N = 1,636). Participants rated intervention and control messages highly with few differences between them. Exposure to messages resulted in significant increases in all risk beliefs from pre to post (p < 0.05). For WT, intervention messages increased beliefs about addiction more than control messages (p < 0.05). This systematic, iterative approach resulted in messages that show promise for discouraging WT and cigarillo use.

Indexed as

Health CommunicationTobacco ProductsTobacco, WaterpipeAdolescentAdultFemaleFocus GroupsHealth PromotionHumansMaleSurveys and QuestionnairesUnited States

Identifiers

PMID29236565
PMCPMC6481293

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.