Trial reportHealth communication2019
Effects of e-Cigarette Advertisements on Adolescents' Perceptions of Cigarettes.
Trial report in Health communication, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 40 papers, 4 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
40 citing papers in PubMed, 4 syntheses or guidelines pooled it.
- Impact of e-cigarette advertising, promotion, and sponsorship on cognition and behavior: a systematic review of public responses.BMC health services research · 2025Pooled it
- Interventions to prevent or cease electronic cigarette use in children and adolescents.The Cochrane database of systematic reviews · 2023Pooled it
- Advertising and Young People's Critical Reasoning Abilities: Systematic Review and Meta-analysis.Pediatrics · 2022Pooled it
- Perceptions and Sentiments About Electronic Cigarettes on Social Media Platforms: Systematic Review.JMIR public health and surveillance · 2020Pooled it
- US adolescents' response to nicotine warning labels in influencer e-cigarette marketing social media posts: a survey-based randomised between-subject experiment.Tobacco control · 2025Trial
- Feeling Hopeful Motivates Change: Emotional Responses to Messages Communicating Comparative Risk of Electronic Cigarettes and Combusted Cigarettes.Health education & behavior : the official publication of the Society for Public Health Education · 2019Trial
- Attitudes, Psychological Processes and Evaluation Methodologies of Electronic Cigarette Advertising: A Systematic Review.Journal of prevention (2022) · 2026Review
- Harm Perception of Electronic Nicotine Delivery System Versus Regular Cigarettes in Singapore: Findings from a Nationwide Study.International journal of behavioral medicine · 2026Article
- Article
- Prevalence, knowledge, attitude, and practice of vaping among university students in the United Arab Emirates: a cross-sectional study.Frontiers in public health · 2026Article
- Demographic Trends in E-Cigarette Social Media Marketing: Perceiving Gender Presentation and Facial Age Via Computer Vision.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Tobacco Advertisements Near Schools and Its Association with Smoking Behaviour Students in North Sumatera Province, Indonesia.Asian Pacific journal of cancer prevention : APJCP · 2025Article
- Worldwide connections of influencers who promote e-cigarettes on Instagram and TikTok: a social network analysis.Computers in human behavior · 2025Article
- Review
- Male adolescents' (Aged 15-24 years) smoking habit and its determinant: analysis of Indonesia demographic and health survey data, 2017.African health sciences · 2024Article
- Appealing characteristics of E-cigarette marketing in the retail environment among adolescents.Preventive medicine reports · 2024Article
- Exposure to E-Cigarette Advertisements or Reviews and E-Cigarette Use Progression: A Longitudinal Examination of Short-Term and Long-Term Associations among US Young Adults.International journal of environmental research and public health · 2024Article
- Patterns in Tobacco, E-Cigarette, and Cannabis Advertising Exposure Among California Adolescents and Associations With Future Use Expectations.Substance use & misuse · 2024Article
- "We're not educated on that enough, and we really should be": adolescents' views of mental health service education.International journal of qualitative studies on health and well-being · 2023Article
- E-cigarette brands and social media influencers on Instagram: a social network analysis.Tobacco control · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
Abstract
This study examined the effect of exposure to "cigalike" (products resembling cigarettes) e-cigarette advertisements on adolescents' perceptions of cigarettes. A nationally representative sample of 802 adolescents (13-17 years old) was randomly assigned to watch three e-cigarette or three control advertisements. Never-smokers who saw the e-cigarette advertisements (n = 352) reported significantly lower perceived risks of smoking than those in the control condition (n = 320). Ever-smokers (n = 130) did not show significant differences across the conditions. In subgroup analyses, current smokers (reported smoking in the past 30 days, n = 31) in the e-cigarette condition reported significantly lower perceived benefits of smoking than those in the control condition. E-cigarette advertisements can affect adolescents' perceptions of cigarettes. Many advertisements, especially the ones promoting "cigalikes," depict e-cigarettes as being similar to cigarettes (e.g., look, flavor) but also as a solution for cigarettes' shortcomings (e.g., bad smell). While the advertisements include messages about problems posed by cigarettes, proposing e-cigarettes as a solution may decrease the perceived risks of smoking among never-smokers. It may also not be clear to adolescents whether advertisements are for cigarettes or e-cigarettes. Regulating e-cigarette advertisements to minimize adolescents' exposure may prevent potential harmful effects on never-smokers' perception of smoking.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.