Evidence map›Paper›PMID 29233060›Full record

ReviewHealth psychology review2018

Ignoring theory and misinterpreting evidence: the false belief in fear appeals.

Gerjo Kok, Gjalt-Jorn Y Peters, Loes T E Kessels, Gill A Ten Hoor, Robert A C Ruiter

Abstract readReview
PubMed Publisher
In one paragraph

Review in Health psychology review, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 51 papers, 2 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
51citing papers in PubMed, 2 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

51 citing papers in PubMed, 2 syntheses or guidelines pooled it.

  1. Pooled it
  2. Pooled it
  3. Harnessing Hope and Bolstering Knowledge of How to Quit: A Qualitative Investigation of Including Efficacy Content in Tobacco Risk Communication via Daily SMS.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
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  19. Towards the Science of Engagement with Digital Interventions.Current directions in psychological science · 2024
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4 · The record

Corrections and comments

5 · Who and what money

Authors and funding

5 authors.

Gerjo Koka Department of Work and Social Psychology , Maastricht University , Maastricht , The Netherlands.ORCID 0000-0002-3501-4096
Gjalt-Jorn Y Petersb Department of Methodology & Statistics , Open University of the Netherlands , Heerlen , The Netherlands.ORCID 0000-0002-0336-9589
Loes T E Kesselsa Department of Work and Social Psychology , Maastricht University , Maastricht , The Netherlands.ORCID 0000-0002-8898-4686
Gill A Ten Hoora Department of Work and Social Psychology , Maastricht University , Maastricht , The Netherlands.ORCID 0000-0001-5500-1893
Robert A C Ruitera Department of Work and Social Psychology , Maastricht University , Maastricht , The Netherlands.ORCID 0000-0001-5017-3258

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Use of fear appeals assumes that when people are emotionally confronted with the negative effects of their behaviour they will change that behaviour. That reasoning is simple and intuitive, but only true under specific, rare circumstances. Risk perception theories predict that if people will experience a threat, they want to counter that threat. However, how they do so is determined by their coping efficacy level: if efficacy is high, they may change their behaviour in the suggested direction; if efficacy is low, they react defensively. Research on fear appeals should be methodologically sound, comparing a threatening to a non-threatening intervention under high and low efficacy levels, random assignment and measuring behaviour as outcome. We critically review extant empirical evidence and conclude that it does not support positive effects of fear appeals. Nonetheless, their use persists and is even promoted by health psychology researchers, causing scientific insights to be ignored or misinterpreted.

Indexed as

Behavioral MedicineFearHealth PromotionPsychological TheoryAdaptation, PsychologicalHealth BehaviorHumansMotivationPoliticsResearchextended parallel process modelFear appealsgraphic health warningsreviewthreatening communication

Identifiers

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.