ArticleJournal of studies on alcohol and drugs2018
Reward System Activation in Response to Alcohol Advertisements Predicts College Drinking.
Article in Journal of studies on alcohol and drugs, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
17 citing papers in PubMed, 31 citations in OpenAlex.
- Attentional biases in self-control are associated with reward cue-related brain activity.Social cognitive and affective neuroscience · 2026Article
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- Exploring associations between drinking contexts and alcohol consumption: An analysis of photographs.Journal of psychopathology and clinical science · 2025Article
- Associative memory in alcohol-related contexts: An fMRI study with young binge drinkers.Journal of psychopharmacology (Oxford, England) · 2024Article
- Natural Observation of Alcohol Price and Promotions at Bars: Implications for Alcohol Misuse Prevention.Health education & behavior : the official publication of the Society for Public Health Education · 2022Observational
- When Alcohol Adverts Catch the Eye: A Psychometrically Reliable Dual-Probe Measure of Attentional Bias.International journal of environmental research and public health · 2021Article
- Neuropsychosocial markers of binge drinking in young adults.Molecular psychiatry · 2021Article
- Review
- The orbitofrontal cortex spontaneously encodes food health and contains more distinct representations for foods highest in tastiness.Social cognitive and affective neuroscience · 2021Article
- Drinking and responses to antidrinking messages among young adults: An fMRI study.Addiction biology · 2021Article
- Behavioral and brain signatures of substance use vulnerability in childhood.Developmental cognitive neuroscience · 2020Article
- Normative Substance Use Antecedents among Sexual Minorities: A Scoping Review and Synthesis.Psychology of sexual orientation and gender diversity · 2020Article
- A Neurobiological Model of Alcohol Marketing Effects on Underage Drinking.Journal of studies on alcohol and drugs. Supplement · 2020Review
- Brain-Behavior Associations for Risk Taking Depend on the Measures Used to Capture Individual Differences.Frontiers in behavioral neuroscience · 2020Article
- Neuroimaging, neuromodulation, and population health: the neuroscience of chronic disease prevention.Annals of the New York Academy of Sciences · 2018Review
- Brain Reward Responses Are Behaviorally Relevant: The Authors Respond.Journal of studies on alcohol and drugs · 2018Article
- Calorie information and dieting status modulate reward and control activation during the evaluation of food images.PloS one · 2018Article
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Authors and funding
5 authors at 1 institution in 1 country.
Funding
Abstract
objectiveIn this study, we assess whether activation of the brain's reward system in response to alcohol advertisements is associated with college drinking. Previous research has established a relationship between exposure to alcohol marketing and underage drinking. Within other appetitive domains, the relationship between cue exposure and behavioral enactment is known to rely on activation of the brain's reward system. However, the relationship between neural activation to alcohol advertisements and alcohol consumption has not been studied in a nondisordered population.
methodIn this cross-sectional study, 53 college students (32 women) completed a functional magnetic resonance imaging scan while viewing alcohol, food, and control (car and technology) advertisements. Afterward, they completed a survey about their alcohol consumption (including frequency of drinking, typical number of drinks consumed, and frequency of binge drinking) over the previous month.
resultsIn 43 participants (24 women) meeting inclusion criteria, viewing alcohol advertisements elicited activation in the left orbitofrontal cortex and bilateral ventral striatum-regions of the reward system that typically activate to other appetitive rewards and relate to consumption behaviors. Moreover, the level of self-reported drinking correlated with the magnitude of activation in the left orbitofrontal cortex.
conclusionsResults suggest that alcohol cues are processed within the reward system in a way that may motivate drinking behavior.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.