ReviewThe Journal of adolescent health : official publication of the Society for Adolescent Medicine2018
Marketing Food and Beverages to Youth Through Sports.
Review in The Journal of adolescent health : official publication of the Society for Adolescent Medicine, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 35 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
35 citing papers in PubMed, 97 citations in OpenAlex.
- Exploring the influence of context on social norms around Australian parents' food provision using story completion.Public health nutrition · 2024Trial
- Parents' reactions to unhealthy foodPublic health nutrition · 2020Trial
- An initial typology of the commercial determinants of physical activity.Health promotion international · 2026Article
- Prevalence, value and food marketing methods of food-related sponsorship and contracts in Canadian recreation and sport facilities.Public health nutrition · 2026Article
- How Are Adolescents Participating in the Transformation of Healthy Food Environments? A Scoping Review of Empirical Research.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2026Article
- The association between exposure to food marketing and dietary intake among youth in six countries.The international journal of behavioral nutrition and physical activity · 2025Article
- Digital marketing by big bubble tea brands in China in 2023: a content analysis.Public health nutrition · 2025Article
- Cracking the Code of Cyberbullying Effects: The Spectator Sports Solution for Emotion Management and Well-Being Among Economically Disadvantaged Adolescents.Behavioral sciences (Basel, Switzerland) · 2025Article
- Salt and Nutritional Content of Foods Advertised During Televised Professional Football Games.JAMA network open · 2025Article
- Nigerian adolescents' exposure to fast food marketing via Instagram.BMC public health · 2024Article
- Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players.BMJ public health · 2024Article
- Athletes Drink Gatorade: DMA Advertising Expenditures, Ad Recall, and Athletic Identity Influence Energy and Sports Drink Consumption.Health communication · 2023Article
- Effects of in-store marketing on food and beverage purchases: a longitudinal study of households with children.Public health nutrition · 2023Article
- Sex differences in children's exposure to food and beverage advertisements on broadcast television in four cities in Canada.Health promotion and chronic disease prevention in Canada : research, policy and practice · 2023Article
- Food Advertisement and Dietary Choices in Adolescents: An Overview of Recent Studies.Children (Basel, Switzerland) · 2023Review
- Investigating the Impact of Food Rewards on Children's Motivation to Participate in Sport.Children (Basel, Switzerland) · 2023Article
- Article
- Promotion of ultra-processed foods in Brazil: combined use of claims and promotional features on packaging.Revista de saude publica · 2023Article
- The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research.Frontiers in nutrition · 2023Article
- Waka ama: An exemplar of indigenous health promotion in Aotearoa New Zealand.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2022Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors at 4 institutions in 1 country.
Funding
Abstract
Food and beverage marketing has been identified as a major driver of obesity yet sports sponsorship remains common practice and represents millions of dollars in advertising expenditures. Research shows that food and beverage products associated with sports (e.g., M&M's with National Association for Stock Car Auto Racing logo) generate positive feelings, excitement, and a positive self-image among adults and children. Despite this, self-regulatory pledges made by food companies to limit exposure of unhealthy products to children have not improved the nutritional quality of foods marketed to children. We reviewed the literature about sports-related food marketing, including food and beverage companies' use of sports sponsorships, athlete endorsements, and sports video games. This review demonstrates that sports sponsorships with food and beverage companies often promote energy-dense, nutrient-poor products and while many of these promotions do not explicitly target youth, sports-related marketing affects food perceptions and preferences among youth. Furthermore, endorsement of unhealthy products by professional athletes sends mixed messages; although athletes may promote physical activity, they simultaneously encourage consumption of unhealthy products that can lead to negative health outcomes. We argue that more athletes and sports organizations should stop promoting unhealthy foods and beverages and work with health experts to encourage healthy eating habits among youth.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.