Trial reportNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2018
A Randomized Trial of the Effect of Youth Appealing E-Cigarette Advertising on Susceptibility to Use E-Cigarettes Among Youth.
Trial report in Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 53 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
53 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Interventions to prevent or cease electronic cigarette use in children and adolescents.The Cochrane database of systematic reviews · 2023Pooled it
- Advertising and Young People's Critical Reasoning Abilities: Systematic Review and Meta-analysis.Pediatrics · 2022Pooled it
- A randomized controlled trial examining the effects of human models in e-cigarette advertisements and e-cigarette use among susceptible young adults.Addictive behaviors · 2026Trial
- US adolescents' response to nicotine warning labels in influencer e-cigarette marketing social media posts: a survey-based randomised between-subject experiment.Tobacco control · 2025Trial
- The effect of branded versus standardized e-cigarette packaging and device designs: an experimental study of youth interest in vaping products.Public health · 2024Trial
- Young Adult Responses to Peer Crowd-Based Targeting in E-cigarette Advertisements: An Experimental Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Trial
- Attitudes, Psychological Processes and Evaluation Methodologies of Electronic Cigarette Advertising: A Systematic Review.Journal of prevention (2022) · 2026Review
- Young Adults' Responses to E-Cigarette Advertisements: An Examination for Potential Regulation.American journal of preventive medicine · 2026Article
- Awareness and use of e-cigarettes among Filipino adults: evidence from the 2015 and 2021 Global Adult Tobacco Surveys.BMJ public health · 2026Article
- Do youth e-cigarette users perceive smoking as attractive? The dynamics of demographics and contextual factors.International journal of public health · 2026Article
- An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions.Substance use & misuse · 2026Article
- Use of Electronic Cigarettes and Associated Factors Among Public High School Students in Vietnam.Asian Pacific journal of cancer prevention : APJCP · 2025Article
- Disposable e-cigarettes: Prevalence of use in Germany from 2016 to 2023 and associated user characteristics.Addiction (Abingdon, England) · 2025Article
- Electronic Nicotine Delivery System Advertisement Trends After US Federal Policy Changes.JAMA network open · 2025Article
- Reviving Old Tricks in New Tobacco Marketing: Presence of e-Cigarette Brand Names on Merchandise Promoted by Influencers on Social Media.Substance use & misuse · 2025Article
- A taste of Nordic freedom: The problematic marketing of nicotine pouches in the United Kingdom.Nordisk alkohol- & narkotikatidskrift : NAT · 2024Article
- Youth attention, perceptions, and appeal in response to e-cigarette advertising features: A focus group study.Preventive medicine reports · 2024Article
- Social media use, brand engagement, and tobacco product initiation among youth: Evidence from a prospective cohort study.Addictive behaviors · 2024Article
- Exposure to E-Cigarette Marketing and Susceptibility to Future Vaping among Black and Latino Adolescents in the United States.Children (Basel, Switzerland) · 2024Article
- Exposure to and Appeal of Tobacco Ads and Displays in China: A Qualitative Exploration of Chinese Youth Perceptions.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
Abstract
Introduction: Very little is known about how e-cigarette marketing is being perceived by youth, and the potential effect it will have on youth vaping and smoking behaviors. This limits the ability to identify youth-focused marketing efforts and to design effective policies for the regulation of e-cigarette marketing content and placement. Methods: A sample of 417 nonsmoking youth (mean age = 15, SD = 1.3) were randomly assigned to either view four e-cigarette ads with low youth appeal, four e-cigarette ads with high youth appeal or four control ads. After exposure, participants completed covert and overt measurements of e-cigarette and tobacco cigarette attitudes and susceptibility to use. Results: Youth in an e-cigarette ad condition were more likely to select an e-cigarette item in a product choice task compared to control, and had more positive e-cigarette beliefs. Contrary to hypotheses, youth in the low youth appeal condition reported greater susceptibility to trying e-cigarettes and tobacco cigarettes compared to control. Conclusions: Exposure to any e-cigarette advertising may play a role in teens' decision to initiate e-cigarette and tobacco cigarette use. As the Food and Drug Administration now has regulatory authority over the marketing of e-cigarettes, regulations on e-cigarette advertising are suggested. Implications: Teens are increasingly being exposed to e-cigarette advertising, and many places are considering e-cigarette regulations, yet we know very little about how e-cigarette advertisements might influence youth tobacco use. This study utilized a novel dataset of e-cigarette ads coded for youth appeal and presented them to a sample of 417 nonsmoking teens in a randomized controlled design to test the effect of features on youth susceptibility to initiating e-cigarette and tobacco cigarette use. The findings inform evidence-based recommendations for regulating the marketing of e-cigarettes.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.