ArticleJournal of gambling studies2018
Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising.
Article in Journal of gambling studies, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
12 citing papers in PubMed, 1 synthesis or guideline pooled it, 50 citations in OpenAlex.
- Gambling Marketing Strategies and the Internet: What Do We Know? A Systematic Review.Frontiers in psychiatry · 2021Pooled it
- Perceptions of Sports Betting and Promotions in the U.S.: Evidence from a Mixed-Methods Sentiment Analysis of YouTube Comments.Journal of gambling studies · 2026Article
- Gambling-like Features in fan Tokens.Journal of gambling studies · 2023Article
- Framing Slogans for Responsible Gambling Campaigns: A Tale of Two Models.Healthcare (Basel, Switzerland) · 2023Article
- Differences between Gamblers and Non-Gamblers on Sports Betting Websites.Journal of gambling studies · 2022Article
- Do Online Gambling Products Require Traditional Therapy for Gambling Disorder to Change? Evidence from Focus Group Interviews with Mental Health Professionals Treating Online Gamblers.Journal of gambling studies · 2022Article
- A Matching Study on the Influence of Advertised Information Expression and Product Type on Consumer Purchase Intention.Frontiers in psychology · 2022Article
- Emergent gambling advertising; a rapid review of marketing content, delivery and structural features.BMC public health · 2021Review
- Why Some Sports Bettors Think Gambling Addiction Prevented Them from Becoming Winners? A Qualitative Approach to Understanding the Role of Knowledge in Sports Betting Products.Journal of gambling studies · 2020Article
- Prevalence and Characteristics of Sports Betting in a Population of Young Students in Madrid.Journal of gambling studies · 2020Article
- Are sports bettors looking at responsible gambling messages? An eye-tracking study on wagering advertisements.Journal of behavioral addictions · 2019Article
- Does the uptake of wagering inducements predict impulse betting on sport?Journal of behavioral addictions · 2018Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors at 3 institutions in 2 countries.
Funding
Abstract
The legalisation of online gambling in multiple territories has caused a growth in the exposure of consumers to online sports betting (OSB) advertising. While some efforts have been made to understand the visible structure of betting promotional messages, little is known about the latent components of OSB advertisements. The present study sought to address this issue by examining the metaphorical conceptualisation of OSB advertising. A sample of Spanish and British television OSB advertisements from 2014 to 2016 was analysed (N = 133). Following Lakoff and Johnson's conceptual metaphor theory, four main structural metaphors that shaped how OSB advertising can be understood were identified: betting as (1) an act of love, (2) a market, (3) a sport, and (4) a natural environment. In general, these metaphors, which were found widely across 29 different betting brands, facilitated the perception of bettors as active players, with an executive role in the sport events bet upon, and greater control over bet outcomes.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.