Evidence map›Paper›PMID 29059391›Full record

ArticleNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2018

The Power of Product Innovation: Smokers' Perceptions of Capsule Cigarettes.

Crawford Moodie, Allison Ford, Fiona Dobbie, James F Thrasher, Jennifer McKell, Richard Purves

Abstract read
In one paragraph

Article in Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 23 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
23citing papers in PubMed, 1 pooled it
5.8field-weighted citation impact, top 5% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

23 citing papers in PubMed, 1 synthesis or guideline pooled it, 41 citations in OpenAlex.

  1. Pooled it
  2. Trial
  3. Article
  4. The Use of Packaging Descriptors in a Rapidly Growing Market for Capsule Cigarettes: Evidence From Mexico.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024
    Article
  5. Chemicals in Cigarette Flavor Capsules From Guatemala and Mexico.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024
    Article
  6. Article
  7. Menthol and Other Flavor Chemicals in Cigarettes from Vietnam and the Philippines.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024
    Article
  8. Article
  9. Article
  10. Article
  11. Why Smoke Flavor Capsule Cigarettes? Preferences and Perceptions Among Adult Smokers in Mexico.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022
    Article
  12. Article
  13. Article
  14. It is time to ban flavor capsule cigarettes.Tobacco prevention & cessation · 2022
    Article
  15. The Flavor Train: The Nature and Extent of Flavored Cigarettes in Low- and Middle-Income Countries.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021
    Article
  16. Article
  17. Article
  18. Article
  19. Smokers' Perceptions of Cigarette Packaging With Audio Warning Messages: A Focus Group Study in Scotland.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2020
    Article
  20. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors at 2 institutions in 2 countries.

Crawford MoodieInstitute for Social Marketing, Department of Health Sciences and Sport, University of Stirling, Stirlingshire, UK.
Allison FordInstitute for Social Marketing, Department of Health Sciences and Sport, University of Stirling, Stirlingshire, UK.
Fiona DobbieInstitute for Social Marketing, Department of Health Sciences and Sport, University of Stirling, Stirlingshire, UK.
James F ThrasherDepartment of Health Promotion, Education, and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, SC.
Jennifer McKellInstitute for Social Marketing, Department of Health Sciences and Sport, University of Stirling, Stirlingshire, UK.
Richard PurvesInstitute for Social Marketing, Department of Health Sciences and Sport, University of Stirling, Stirlingshire, UK.
University of Stirling · GBUniversity of South Carolina · US

Funding

Cancer Research UK 16943
6 · The paper itself

Abstract

Introduction: Since being brought to market in 2007, cigarettes with capsules in the filter that can be burst to change the flavor have had remarkable global success, highlighting the importance of product innovation for tobacco companies. Very few studies have explored how these products are perceived by smokers however. This paper sought to address this gap by exploring smokers' awareness of cigarettes with one or two flavor-changing capsules in the filter and the appeal of these products. Methods: Twenty focus groups were conducted in Glasgow and Edinburgh in 2015 with current smokers (N = 120), segmented by age (16-17, 18-24, 25-35, 36-50, >50), gender, and social grade. Results: Awareness, use and appeal of capsule cigarettes was greater among younger adults (16-35 years), who showed most interest in these products. Those who perceived capsules positively mentioned multiple benefits: the ability to burst the capsule, convenience of being able to share cigarettes among menthol and nonmenthol smokers, better taste, fresher breath, reduced smell, and greater discretion. It was suggested that capsule cigarettes, particularly the double capsule cigarette (which had two differently flavored capsules in the filter), would encourage nonsmokers to experiment with smoking and discourage smokers from quitting. Conclusions: The findings offer some reasons behind the global growth of the capsule cigarette segment. Implications: Cigarettes with flavor-changing capsules in the filter have been one of the most successful product innovations of the last decade for tobacco companies. They have received very little academic attention however. Employing focus groups with 120 smokers aged 16 and over, we found that capsule cigarettes held most appeal to, and were considered to be targeted at, younger people, with it suggested that these products would encourage initiation and discourage cessation. This study provides some understanding of how these products are viewed by smokers.

Indexed as

Tobacco ProductsAdolescentAdultCigarette SmokingFemaleFlavoring AgentsFocus GroupsHealth BehaviorHumansMaleMarketingMentholProduct PackagingSmokersSurveys and QuestionnairesTobacco IndustryFlavoring AgentsMenthol

Identifiers

PMID29059391
PMCPMC6093328
OpenAlexW2751748705

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.