Evidence map›Paper›PMID 29023231›Full record

ArticlePreventing chronic disease2017

Marketing Strategies to Encourage Rural Residents of High-Obesity Counties to Buy Fruits and Vegetables in Grocery Stores.

Emily Liu, Tammy Stephenson, Jessica Houlihan, Alison Gustafson

Open access · diamondAbstract readMulticenter Study
In one paragraph

Article in Preventing chronic disease, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers, 2 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
7citing papers in PubMed, 2 pooled it
3.0field-weighted citation impact, top 9% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

7 citing papers in PubMed, 2 syntheses or guidelines pooled it, 21 citations in OpenAlex.

  1. Improving Consumption and Purchases of Healthier Foods in Retail Environments: A Systematic Review.International journal of environmental research and public health · 2020
    Pooled it
  2. Pooled it
  3. Review
  4. Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits.International journal of environmental research and public health · 2022
    Article
  5. Article
  6. Article
  7. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors at 1 institution in 1 country.

Emily LiuDepartment of Dietetics and Human Nutrition, University of Kentucky, Lexington, Kentucky.
Tammy StephensonDepartment of Dietetics and Human Nutrition, University of Kentucky, Lexington, Kentucky.
Jessica HoulihanDepartment of Dietetics and Human Nutrition, University of Kentucky, Lexington, Kentucky.
Alison GustafsonDepartment of Dietetics and Human Nutrition, University of Kentucky, 206G Funkhouser Bldg, Lexington, KY 40506. Email: alison.gustafson@uky.edu.
University of Kentucky · US

Funding

Collaborative Environmental Approaches to Reduce Obesity Disparities in KentuckyU58DP005483 · DP · UNIVERSITY OF KENTUCKY · PI VAIL, ANN · 2014 to 2014
$629k
NCCDPHP CDC HHS U58 DP005483
6 · The paper itself

Abstract

introductionObesity rates in Appalachia are among the highest in the United States, and knowledge of upstream approaches to decrease prevalence among this vulnerable population is limited. The primary aim of this study was to examine the association between healthy, diet-based, social marketing interventions in grocery stores and frequency of fruit and vegetable intake.

methodsA social marketing campaign was conducted among 17 grocery stores (N = 240 participant surveys) over 4 months in 5 rural Kentucky counties. Interventions included providing food samples, recipe cards, and promotional discounts on fruits and vegetables and moving high-calorie foods to side aisles.

resultsMost survey participants reported that recipe cards influenced their desire to purchase ingredients as well as fruits and vegetables in general. Results indicated a significant association between the influence of recipe cards and frequency of fruit and vegetable consumption.

conclusionSmall-scale interventions in grocery stores influenced purchasing choices among Appalachian residents. Working with various store managers and food venues in rural high-obesity communities is a promising way to encourage purchasing of fruits and vegetables.

Indexed as

FruitVegetablesAppalachian RegionChoice BehaviorConsumer BehaviorCross-Sectional StudiesDiet, HealthyFemaleHealth PromotionHumansKentuckyMaleMarketingMiddle AgedObesityRural Population

Identifiers

PMID29023231
PMCPMC5645197
OpenAlexW2765855877

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.