ArticleTobacco regulatory science2017
Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults.
Article in Tobacco regulatory science, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 43 papers, 2 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
43 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Effectiveness of Youth Tobacco Prevention Ads: Meta-Analysis of a Decade's Worth of Copy-Testing Data.American journal of preventive medicine · 2026Pooled it
- Effectiveness of vaping prevention campaign messages on cognitive and behaviorally proximal outcomes among adolescents and young adults: a systematic review and meta-analysis.Frontiers in psychiatry · 2026Pooled it
- Exploring Young Adults' Beliefs About Cigar Smoking by Susceptibility: A Belief Elicitation Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Trial
- Young Adult Responses to Peer Crowd-Based Targeting in E-cigarette Advertisements: An Experimental Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Trial
- The Impact of The Real Cost Vaping and Smoking Ads across Tobacco Products.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Trial
- Impact of Vaping Prevention Advertisements on US Adolescents: A Randomized Clinical Trial.JAMA network open · 2022Trial
- Comparison of Message and Effects Perceptions forHealth communication · 2021Trial
- Evaluating the actual and perceived effectiveness of E-cigarette prevention advertisements among adolescents.Addictive behaviors · 2020Trial
- Identifying key beliefs for anti-disinformation messaging for Black adults about proposed US bans on menthol cigarettes and flavored cigars.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- Psychological Determinants of Purchasing Behavior Among Individuals Indifferent to Reduced-Salt Products.Nutrients · 2026Article
- Youth Participatory Action Communication Research: A Model for Developing Youth-Driven Health Campaigns.Health communication · 2025Article
- Exploring Perceptions of Anti-vaping Message Themes: A Qualitative Study of Australian Adolescents and Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Development and validation of a multi-agent AI pipeline for automated credibility assessment of tobacco misinformation: a proof-of-concept study.Frontiers in artificial intelligence · 2025Article
- Achieving Public Health Impact: Health Communication Research to Inform Tobacco Regulatory Science.Health communication · 2024Article
- Examining the influence of cigar and cannabis co-marketing on packaging perceptions: An experiment with a sample of US youth.Addictive behaviors · 2024Article
- Synthetic nicotine descriptors: awareness and impact on perceptions of e-cigarettes among US youth.Tobacco control · 2024Article
- Integrating youth participatory action research and health communication to inform youth and young adult covid-19 vaccine communication research.Health education research · 2024Article
- Believability of messaging concerning a hypothetical product standard to lower a constituent in cigarettes or smokeless tobacco among U.S. Adults who use tobacco.Preventive medicine reports · 2024Article
- Understanding Psychosocial Determinants of PrEP Uptake Among Cisgender Women Experiencing Heightened HIV Risk: Implications for Multi-Level Communication Intervention.Health communication · 2023Article
- Beliefs as causal mediators in the design of communication interventions: exploring semantic and affective priming in parallel encouragement designs.Human communication research · 2023Article
Corrections and comments
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Authors and funding
5 authors.
Funding
Abstract
objectivesBehavior change campaigns typically try to change beliefs that influence behaviors, with targeted beliefs comprising the campaign theme. We present an empirical approach for choosing among a large number of potential themes, and results from the implementation of this approach for campaigns aimed at 4 behavioral targets: (1) preventing smoking initiation among youth, and (2) preventing initiation, (3) stopping progression to daily smoking and (4) encouraging cessation among young adults.
methodsAn online survey of 13- to 17-year-olds and 18- to 25-year-olds in the United States (US), in which 20 potential campaign themes were represented by 154 beliefs. For each behavioral target, themes were ranked based on the strength of belief-intention and belief-behavior associations and size of the population not already endorsing the beliefs.
resultsThe most promising themes varied across behavioral targets but 3 were consistently promising: consequences of smoking for mood, social acceptance and social popularity.
conclusionsUsing a robust and systematic approach, this study provides campaign developers with empirical data to inform their selection of promising themes. Findings related to the campaign to prevent initiation among youth informed the development of the US Food and Drug Administration's "The Real Cost" campaign.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.