ArticlePreventing chronic disease2017
Direct Marketing Promotion and Electronic Cigarette Use Among US Adults, National Adult Tobacco Survey, 2013-2014.
Article in Preventing chronic disease, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers, 2 of them syntheses that pooled it.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
10 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Tobacco Couponing: A Systematic Review of Exposures and Effects on Tobacco Initiation and Cessation.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Pooled it
- A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies.International journal of environmental research and public health · 2022Pooled it
- Changes in quality of life and mental health outcomes related to vaping cessation among US adults.Tobacco control · 2025Article
- Temporal and Thematic Analysis of Promotional Waterpipe-Related Posts on Twitter/X in the US.Substance use & misuse · 2025Article
- Sexual orientation and gender identity differences in perceptions and product appeal in response to e-cigarette advertising.Tobacco induced diseases · 2023Article
- Predictors of marijuana vaping onset and escalation among young adults.Drug and alcohol dependence · 2020Article
- Impact of the Tobacco Products Directive on self-reported exposure to e-cigarette advertising, promotion and sponsorship in smokers-findings from the EUREST-PLUS ITC Europe Surveys.European journal of public health · 2020Article
- Youth generated prevention messages about electronic cigarettes.Health education research · 2019Article
- Reactive Oxygen Species Emissions from Supra- and Sub-Ohm Electronic Cigarettes.Journal of analytical toxicology · 2019Article
- Electronic cigarettes: One size does not fit all.The Journal of allergy and clinical immunology · 2018Review
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
introductionThe use of electronic cigarettes (e-cigarettes) among US adults has increased since 2007. The objective of this study was to investigate the prevalence of direct marketing promotion of e-cigarettes and its association with e-cigarette use among US adults.
methodsWe used using data from the 2013-2014 National Adult Tobacco Survey (NATS) to estimate prevalence of e-cigarette promotions received by mail or email. Multinomial logistic regression was used to examine the associations between e-cigarette promotions and the prevalence and frequency of e-cigarette use among US adults.
resultsIn the 2013-2014 survey period, 7.1% of adults (about 16.0 million) reported receiving mail or email e-cigarette promotions in the previous 6 months; 3.2% received mail promotions, and 5.1% received email promotions. A higher prevalence of promotions was found among men versus women, adults aged under 65 years versus those older, current e-cigarette users, current smokers, and people with no smoking restriction rules in their homes or vehicles. In the multivariable analysis, receiving mail or email e-cigarette promotions was associated with higher odds of being current e-cigarette users (adjusted odds ratio [aOR] = 2.0; P < .001) than being noncurrent e-cigarette users. Receiving promotions was also associated with higher odds of using e-cigarettes some days (aOR = 1.6; P = .006) or every day (aOR = 1.7; P = .008) than using e-cigarettes rarely.
conclusionReceipt of e-cigarette direct marketing promotions was prevalent among US adults. Receiving e-cigarette promotions was associated with increased odds of both prevalence and frequency of e-cigarette use. Future longitudinal studies are needed to measure causal effects of e-cigarette promotions on e-cigarette use among adults.
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