ArticleeLife2017
A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision.
Article in eLife, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers, 1 of them a synthesis that pooled it.
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Who cites it
19 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The effectiveness of demand creation interventions for voluntary male medical circumcision for HIV prevention in sub-Saharan Africa: a mixed methods systematic review.Journal of the International AIDS Society · 2019Pooled it
- Innovative demand creation strategies to increase voluntary medical male circumcision uptake: a pragmatic randomised controlled trial in Zimbabwe.BMJ global health · 2021Trial
- Article
- Factors Beyond Compensation Associated with Uptake of Voluntary Medical Male Circumcision in Zambia.AIDS and behavior · 2023Article
- Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay.PLOS global public health · 2023Article
- Defining the Global Research and Programmatic Agenda and Priority Actions for Voluntary Medical Male Circumcision for HIV Prevention.Current HIV/AIDS reports · 2022Review
- Maximizing the Impact of Voluntary Medical Male Circumcision for HIV Prevention in Zambia by Targeting High-Risk Men: A Pre/Post Program Evaluation.AIDS and behavior · 2022Article
- Segmenting Clinicians' Usage Patterns of a Digital Health Tool in Resource-Limited Settings: Clickstream Data Analysis and Survey Study.JMIR formative research · 2022Article
- Women's contraceptive profiles in Burundi: Knowledge, attitudes, and interactions with media and health services.PloS one · 2022Article
- Using Human-Centered Design to Develop a Program to Engage South African Men Living With HIV in Care and Treatment.Global health, science and practice · 2021Article
- Article
- Closing the gap on institutional delivery in northern India: a case study of how integrated machine learning approaches can enable precision public health.BMJ global health · 2020Article
- Understanding why at-risk population segments do not seek care for tuberculosis: a precision public health approach in South India.BMJ global health · 2020Article
- Reaching and targeting more effectively: the application of market segmentation to improve HIV prevention programmes.Journal of the International AIDS Society · 2019Article
- Categorizing and assessing comprehensive drivers of provider behavior for optimizing quality of health care.PloS one · 2019Article
- Identifying population segments for effective intervention design and targeting using unsupervised machine learning: an end-to-end guide.Gates open research · 2019Article
- CUBES: A practical toolkit to measure enablers and barriers to behavior for effective intervention design.Gates open research · 2019Article
- Cost and cost-effectiveness of voluntary medical male circumcision in street-connected youth: findings from an education-based pilot intervention in Eldoret, Kenya.AIDS research and therapy · 2018Article
- The impact of market segmentation and social marketing on uptake of preventive programmes: the example of voluntary medical male circumcision. A literature review.Gates open research · 2018Article
Corrections and comments
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Authors and funding
12 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Public health programs are starting to recognize the need to move beyond a one-size-fits-all approach in demand generation, and instead tailor interventions to the heterogeneity underlying human decision making. Currently, however, there is a lack of methods to enable such targeting. We describe a novel hybrid behavioral-psychographic segmentation approach to segment stakeholders on potential barriers to a target behavior. We then apply the method in a case study of demand generation for voluntary medical male circumcision (VMMC) among 15-29 year-old males in Zambia and Zimbabwe. Canonical correlations and hierarchical clustering techniques were applied on representative samples of men in each country who were differentiated by their underlying reasons for their propensity to get circumcised. We characterized six distinct segments of men in Zimbabwe, and seven segments in Zambia, according to their needs, perceptions, attitudes and behaviors towards VMMC, thus highlighting distinct reasons for a failure to engage in the desired behavior.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.