Evidence map›Paper›PMID 28877727›Full record

ReviewSubstance abuse treatment, prevention, and policy2017

Zonnic®: a new player in an old field.

Min Gong, Michael S Dunbar, Claude Setodji, William G Shadel

Abstract readReview
In one paragraph

Review in Substance abuse treatment, prevention, and policy, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.

0numbers the graph read from it
0cells of the map it votes in
4citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

4 citing papers in PubMed.

  1. Article
  2. Observational
  3. Article
  4. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Min GongRAND Corporation, 4570 5th Avenue, Suite 600, Pittsburgh, PA, 15213, USA. mingong@gmail.com.
Michael S DunbarRAND Corporation, 4570 5th Avenue, Suite 600, Pittsburgh, PA, 15213, USA.
Claude SetodjiRAND Corporation, 4570 5th Avenue, Suite 600, Pittsburgh, PA, 15213, USA.
William G ShadelRAND Corporation, 4570 5th Avenue, Suite 600, Pittsburgh, PA, 15213, USA.

Funding

Reducing the Effect of Tobacco Powerwall Displays at Retail Point-Of-SaleR01CA175209 · NCI · RAND CORPORATION · PI SHADEL, WILLIAM G · 2013 to 2016
$2.2M
Testing the Impact of Tobacco Product Graphic Warning Labels at Retail Point-of-SaleR01CA196759 · NCI · RAND CORPORATION · PI SHADEL, WILLIAM G · 2015 to 2018
$1.6M
NCI NIH HHS R01 CA175209NCI NIH HHS R01 CA196759
6 · The paper itself

Abstract

The tobacco industry is continually evolving to adapt to increasing tobacco control pressure and regulation, and to cater to consumer preferences. Recently, RJ Reynolds rolled-out a nicotine-containing gum, Zonnic®, which is marketed as a smoking cessation and reduction product and is sold at convenience stores at a lower price and in a smaller quantity than existing brands sold at pharmacies. The introduction of Zonnic® products is a critical first step in tobacco industry's involvement in the NRT market and a serious indication of the evolving tobacco and nicotine-delivery industry and environment. It is likely that this trend will continue and spread, and as such, have a significant impact at multiple dimensions, including consumer perceptions and behavior, tobacco and NRT industry business strategy, and regulation and policy. In this special communication, we present an overview of the current marketing strategy for Zonnic®, discuss its potential impacts at the market level and at the level of the individual consumer, and suggest research and policy priorities based on the magnitude and urgency of the impacts.

Indexed as

MarketingTobacco IndustryTobacco Use Cessation DevicesHumansSmoking CessationNicotine replacement therapy productTobacco controlTobacco industry

Identifiers

PMID28877727
PMCPMC5585924

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.