ArticleFrontiers in psychology2017
How Social Communications Influence Advertising Perception and Response in Online Communities?
Article in Frontiers in psychology, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
5 citing papers in PubMed.
- The effect of social media influencers' on teenagers Behavior: an empirical study using cognitive map technique.Current psychology (New Brunswick, N.J.) · 2023Article
- Exploring the impact of innovation guidance on user participation in online communities: A mixed methods investigation of cognitive and affective perspectives.Frontiers in psychology · 2022Article
- News Feed Advertising and Positive Attitude: An Interpretation Model Based on Information Processing.Frontiers in psychology · 2021Article
- A Meaning-Aware Cultural Tourism Intelligent Navigation System Based on Anticipatory Calculation.Frontiers in psychology · 2020Article
- Toward an Understanding of Parental Views and Actions on Social Media Influencers Targeted at Adolescents: The Roles of Parents' Social Media Use and Empowerment.Frontiers in psychology · 2019Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This research aims to explore how social communications of online communities affect users' perception and responses toward social media advertising. We developed a conceptual model based on the SBT, encapsulating 9 constructs and 10 hypothesis extracted from the extant social media advertising literature. Our research outcome proves that social communications can effectively boost users' behaviors to be in accordance with an online social community, thus facilitate their acceptance and responses toward social media advertising, with users' group intention as an intervening factor. From an operational standpoint, it's an effective way to build and maintain social bonds between users and the community by boosting social communications, supporting fluent interpersonal communications. In addition, managers of an online community should elaborate on users' group intentions to increase users' advertising acceptance and response.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.