ArticlePublic health nutrition2018
Food advertising on Argentinean television: are ultra-processed foods in the lead?
Article in Public health nutrition, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers, 1 of them a synthesis that pooled it.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
22 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Measuring the Power of Food Marketing to Children: a Review of Recent Literature.Current nutrition reports · 2019Pooled it
- How Does the Ultra-Processed Food Industry Drive Consumption Through Product Design and Marketing? Mapping a Complex Commercial System According to Expert Mental Models and Evidence Review.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2026Review
- The "pro-inflammatory imprint" of ultra-processed food exposure: a review of mechanisms affecting child and adolescent health and development via the gut microbiome-inflammation axis.Frontiers in nutrition · 2026Review
- Food and beverage marketing directed at youth in 11 Latin American countries: a scoping review.BMC public health · 2025Article
- How can advocates leverage power to advance comprehensive regulation on ultra-processed foods? learning from advocate experience in Argentina.Globalization and health · 2024Article
- Identifying factors that shape whether digital food marketing appeals to children.Public health nutrition · 2023Article
- The relationship between parent's self-reported exposure to food marketing and child and parental purchasing and consumption outcomes in five countries: findings from the International Food Policy Study.Journal of nutritional science · 2023Article
- The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China.BMC public health · 2022Article
- Potential impacts of policies to reduce purchasing of ultra-processed foods in Mexico at different stages of the social transition: an agent-based modelling approach.Public health nutrition · 2022Article
- Abusive advertising of food and drink products on Brazilian television.Health promotion international · 2022Article
- Nutritional Quality and Degree of Processing of Children's Foods Assessment on the French Market.Nutrients · 2021Article
- Cross-Sectional Evaluation of Food Items Preferred by Adolescents under the Influence of Television Advertisements.Journal of research in health sciences · 2021Article
- Food marketing and gender among children and adolescents: a scoping review.Nutrition journal · 2021Article
- Food environment solutions for childhood obesity in Latin America and among Latinos living in the United States.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2021Review
- Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark.Public health nutrition · 2020Article
- Nutritional profile of ultra-processed foods consumed by children in Rio de Janeiro.Revista de saude publica · 2020Article
- Analysing persuasive marketing of ultra-processed foods on Brazilian television.International journal of public health · 2020Article
- Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television: a cross-sectional study.BMC public health · 2020Article
- Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps.Revista de saude publica · 2020Article
- Understanding the rise of cardiometabolic diseases in low- and middle-income countries.Nature medicine · 2019Review
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveTo describe the number of processed and ultra-processed food (PUPF) advertisements (ads) targeted to children on Argentinean television (TV), to analyse the advertising techniques used and the nutritional quality of the foods advertised, and to determine the potential exposure of children to unhealthy food advertising in our country.
designFive free-to-air channels and the three most popular children's cable networks were recorded from 07.00 to 22.00 hours for 6 weeks. Ads were classified by target audience, type of product, advertised food categories and advertising strategies used. The NOVA system was used to classify food products according to industrial food processing level. Nutritional quality was analysed using the Pan American Health Organization's nutrient profile model.
settingBuenos Aires, Argentina. Results are considered applicable to most of the country. SUBJECTS: The study did not involve human subjects.
resultsOf the sample of food ads, PUPF products were more frequently advertised during children's programmes (98·9 %) v. programmes targeted to the general audience (93·7 %, χ 2=45·92, P<0·01). The top five food categories were desserts, dairy products, non-alcoholic sugary beverages, fast-food restaurants, and salty snacks. Special promotions and the appearance of cartoon characters were much more frequent in ads targeting children. Argentinean children are estimated to be exposed to sixty-one ads for unhealthy PUPF products per week.
conclusionsOur study showed that Argentinean children are exposed to a high number of unhealthy PUPF ads on TV. The Argentinean Government should build on this information to design and implement a comprehensive policy to reduce exposure to unhealthy food marketing that includes TV and other communication channels and places.
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