ArticleInternational journal of environmental research and public health2017
Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis.
Article in International journal of environmental research and public health, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
16 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta-analysis.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2025Pooled it
- The Prevalence of Gambling Advertising during a Matchday of the German Bundesliga: A Frequency and Content Analysis of Live TV Coverage, Sport Highlight Programmes and Social Media.Journal of gambling studies · 2026Article
- Adolescents' Exposure to Zero-Alcohol Advertisements and Attitudes and Consumption Intentions Towards Alcohol: A Cross-Sectional Study.Drug and alcohol review · 2026Article
- Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players.BMJ public health · 2024Article
- Gambling, cryptocurrency, and financial trading app marketing in English Premier League football: A frequency analysis of in-game logos.Journal of behavioral addictions · 2023Article
- The Women's Soccer World Cup Final 2023: gender equity and alcohol promotion.Journal of the Royal Society of Medicine · 2023Article
- Underage Adolescents' Reactions to Adverts for Beer and Spirit Brands and Associations with Higher Risk Drinking and Susceptibility to Drink: A Cross-Sectional Study in the UK.Alcohol and alcoholism (Oxford, Oxfordshire) · 2022Article
- Tobacco and alcohol content in soap operas broadcast on UK television: a content analysis and population exposure.Journal of public health (Oxford, England) · 2021Article
- Article
- Media coverage of major sporting events: alcohol, crowd shots and the Rugby World Cup 2019.Irish journal of medical science · 2020Article
- Exposure to Gambling and Alcohol Marketing in Soccer Matchday Programmes.Journal of gambling studies · 2020Article
- Scale-Up and Scale-Out of a Gender-Sensitized Weight Management and Healthy Living Program Delivered to Overweight Men via Professional Sports Clubs: The Wider Implementation of Football Fans in Training (FFIT).International journal of environmental research and public health · 2020Article
- Commercial determinants of health: advertising of alcohol and unhealthy foods during sporting events.Bulletin of the World Health Organization · 2019Article
- Article
- Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising.BMC public health · 2018Article
- 'Greenwashing' tobacco products through ecological and social/equity labelling: A potential threat to tobacco control.Tobacco prevention & cessation · 2018Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
Abstract
This study examined the frequency and nature of alcohol marketing references in broadcasts of the 2016 UEFA (Union of European Football Associations) European Championships football tournament in the United Kingdom (UK). Eighteen matches from across the tournament were recorded in full as broadcast in the UK, including all four matches featuring the English national team and all seven featuring the French national team. All visual and verbal references to alcohol marketing were recorded using a tool with high inter-rater reliability. A total of 2213 alcohol marketing references were recorded, an average of 122.94 per broadcast and 0.65 per broadcast minute (0.52 per minute in-play and 0.80 per minute out-of-play). Almost all references were visual (97.5%), with 77.9% occurring around the pitch border. Almost all (90.6%) were indirect references to alcohol brands (e.g., references to well-known slogans), compared to only 9.4% direct references to brands (e.g., brand names). The frequency of references to alcohol marketing was high. Although the overall proportion of direct brand references was low, the high proportion of indirect references demonstrates that alcohol producers were able to circumvent the French national law governing alcohol marketing (the Loi Évin) using indirect "alibi marketing". To ensure the spirit of the Loi Évin regulations are achieved, stricter enforcement may be required to limit exposure to alcohol marketing, particularly for young people.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.