ArticlePediatrics2017
Receptivity to Tobacco Advertising and Susceptibility to Tobacco Products.
Article in Pediatrics, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT03786042 (Does Exposure to Electronic Nicotine Delivery Systems Advertising Affect Positive Smoking Expectancies and Social Normative Beliefs About Smoking?), which is not on this map. Cited by 80 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Does Exposure to Electronic Nicotine Delivery Systems Advertising Affect Positive Smoking Expectancies and Social Normative Beliefs About Smoking?
Who cites it
80 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Susceptibility to tobacco use and associated factors among youth in five central and eastern European countries.BMC public health · 2022Pooled it
- A randomized controlled trial examining the effects of human models in e-cigarette advertisements and e-cigarette use among susceptible young adults.Addictive behaviors · 2026Trial
- Tobacco Advertising Features That May Contribute to Product Appeal Among US Adolescents and Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021Trial
- Likelihood of Purchasing E-cigarettes Among Adolescents and Young Adults Exposed to E-cigarette Retail Marketing Characteristics: A Cross-Sectional Survey.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- Young Adults' Responses to E-Cigarette Advertisements: An Examination for Potential Regulation.American journal of preventive medicine · 2026Article
- Susceptibility to E-Cigarette and Cigarette Use Among U.S. Adolescents.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2026Article
- Tobacco advertising, cross-over effects, and US adolescent progression from never to current tobacco use.BMC public health · 2026Article
- Do youth e-cigarette users perceive smoking as attractive? The dynamics of demographics and contextual factors.International journal of public health · 2026Article
- Youth Appeal in Tobacco Advertising: Evolving Tactics Targeting Those Under the Legal Age of Sale.Substance use & misuse · 2026Article
- Article
- Declines in cigarette smoking among US adolescents and young adults: indications of independence from e-cigarette vaping surge.Tobacco control · 2025Article
- Design and Baseline Evaluation of Social Media Vaping Prevention Trial: Randomized Controlled Trial Study.Journal of medical Internet research · 2025Article
- Electronic Nicotine Delivery System Advertisement Trends After US Federal Policy Changes.JAMA network open · 2025Article
- Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013-14 to 2021: findings from the China National Youth Tobacco Survey.BMC public health · 2025Article
- Differences in Tobacco Advertising Receptivity Among Young Adults by Sexual Identity and Sex: Findings From the Population Assessment of Tobacco and Health Study.Annals of LGBTQ public and population health · 2024Article
- IQOS and cigarette advertising across regulatory periods and population groups in Israel: a longitudinal analysis.Tobacco control · 2024Article
- Nicotine pouch marketing strategies in the USA: an analysis of Zyn, On! and Velo.Tobacco control · 2024Article
- Visual attention and recall of flavored cigarillo package elements among young adults: A randomized control trial.PLOS global public health · 2024Article
- Tobacco Susceptibility Explains Diminished Returns of Family Income on Black Adolescents' Tobacco Initiation.Open journal of psychology · 2024Article
- Patterns in Tobacco, E-Cigarette, and Cannabis Advertising Exposure Among California Adolescents and Associations With Future Use Expectations.Substance use & misuse · 2024Article
20 more citing papers are in PubMed but not listed here.
Corrections and comments
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Authors and funding
19 authors.
Funding
Abstract
BACKGROUND AND
objectivesNon-cigarette tobacco marketing is less regulated and may promote cigarette smoking among adolescents. We quantified receptivity to advertising for multiple tobacco products and hypothesized associations with susceptibility to cigarette smoking.
methodsWave 1 of the nationally representative PATH (Population Assessment of Tobacco and Health) study interviewed 10 751 adolescents who had never used tobacco. A stratified random selection of 5 advertisements for each of cigarettes, e-cigarettes, smokeless products, and cigars were shown from 959 recent tobacco advertisements. Aided recall was classified as low receptivity, and image-liking or favorite ad as higher receptivity. The main dependent variable was susceptibility to cigarette smoking.
resultsAmong US youth, 41% of 12 to 13 year olds and half of older adolescents were receptive to at least 1 tobacco advertisement. Across each age group, receptivity to advertising was highest for e-cigarettes (28%-33%) followed by cigarettes (22%-25%), smokeless tobacco (15%-21%), and cigars (8%-13%). E-cigarette ads shown on television had the highest recall. Among cigarette-susceptible adolescents, receptivity to e-cigarette advertising (39.7%; 95% confidence interval [CI]: 37.9%-41.6%) was higher than for cigarette advertising (31.7%; 95% CI: 29.9%-33.6%). Receptivity to advertising for each tobacco product was associated with increased susceptibility to cigarette smoking, with no significant difference across products (similar odds for both cigarette and e-cigarette advertising; adjusted odds ratio = 1.22; 95% CI: 1.09-1.37).
conclusionsA large proportion of US adolescent never tobacco users are receptive to tobacco advertising, with television advertising for e-cigarettes having the highest recall. Receptivity to advertising for each non-cigarette tobacco product was associated with susceptibility to smoke cigarettes.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.