ArticlePloS one2017
Cultural values and cross-cultural video consumption on YouTube.
Article in PloS one, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
8 citing papers in PubMed.
- Scene-level movie data from Amazon X-Ray in the US market combined with IMDb.Scientific data · 2026Article
- Contextualizing linguistic acculturation and alcohol use among Hispanic college students in the social digital environment.Cultural diversity & ethnic minority psychology · 2026Article
- Decoding the perceived value of Wushu short videos and its influencing factors: an interpretable machine learning analysis based on TikTok videos.Frontiers in sports and active living · 2026Article
- Cultural Appropriation for Improved Knowledge Acquisition in Medical Education.Advances in medical education and practice · 2024Article
- The structure of global cultural networks: Evidence from the diffusion of music videos.PloS one · 2023Article
- A multi-dimensional analysis of CBEC English genre variation in South Asia: Based on Daraz.PloS one · 2023Article
- A systematic literature review of how and whether social media data can complement traditional survey data to study public opinion.Multimedia tools and applications · 2022Article
- Media attention toward COVID-19 across 18 countries: The influence of cultural values and pandemic severity.PloS one · 2022Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Video-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's most popular videos across 58 countries, we investigate the consumption of popular videos in countries that differ in cultural values, language, gross domestic product, and Internet penetration rate. Although online social media facilitate global access to cultural products, we find this technological capability does not result in universal cultural convergence. Instead, consumption of popular videos in culturally different countries appears to be constrained by cultural values. Cross-cultural convergence is more advanced in cosmopolitan countries with cultural values that favor individualism and power inequality.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.