ArticleAIDS and behavior2017
Facebook Advertising to Recruit Young, Urban Women into an HIV Prevention Clinical Trial.
Article in AIDS and behavior, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
19 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Online Patient Recruitment in Clinical Trials: Systematic Review and Meta-Analysis.Journal of medical Internet research · 2020Pooled it
- Using Facebook for Large-Scale Online Randomized Clinical Trial Recruitment: Effective Advertising Strategies.Journal of medical Internet research · 2018Trial
- Strategies for recruiting participants underrepresented in clinical research: A scoping review.Social science & medicine (1982) · 2025Article
- Recruiting sexual minority youth for a drug abuse prevention trial: Comparing Instagram and Facebook.Contemporary clinical trials · 2025Article
- Recruitment in Appalachian, Rural and Older Adult Populations in an Artificial Intelligence World: Study Using Human-Mediated Follow-Up.JMIR formative research · 2024Article
- Utilization of Social Media for the Prevention and Control of HIV/AIDS: A Scoping Review.Journal of multidisciplinary healthcare · 2024Article
- Pandemic upon Pandemic: Middle-Aged and Older Men Who Have Sex with Men Living with HIV Coping and Thriving during the Peak of COVID-19.International journal of environmental research and public health · 2023Article
- Development and pilot implementation of guidelines for culturally tailored research recruitment materials for African Americans and Latinos.BMC medical research methodology · 2022Article
- Social Media Use for Research Participant Recruitment: Integrative Literature Review.Journal of medical Internet research · 2022Review
- Ethical Issues in Social Media Recruitment for Clinical Studies: Ethical Analysis and Framework.Journal of medical Internet research · 2022Review
- Utilizing Social Media Advertisements and Participant Social Networks to Recruit African American Breast Cancer Survivors: Design and Rationale.Frontiers in public health · 2022Article
- Recruitment of US Adolescents and Young Adults (AYA) into Human Immunodeficiency Virus (HIV)-Related Behavioral Research Studies: A Scoping Review.Current HIV/AIDS reports · 2020Article
- The Role of Social Media in Enhancing Clinical Trial Recruitment: Scoping Review.Journal of medical Internet research · 2020Article
- Using Web-Based Social Media to Recruit Heavy-Drinking Young Adults for Sleep Intervention: Prospective Observational Study.Journal of medical Internet research · 2020Observational
- Digital tools for the recruitment and retention of participants in randomised controlled trials: a systematic map.Trials · 2020Review
- The CAN-DO-IT Model: a Process for Developing and Refining Online Recruitment in HIV/AIDS and Sexual Health Research.Current HIV/AIDS reports · 2020Review
- Facebook advertising for recruitment of midlife women with bothersome vaginal symptoms: A pilot study.Clinical trials (London, England) · 2019Article
- Engaging patients throughout the health system: A landscape analysis of cold-call policies and recommendations for future policy change.Journal of clinical and translational science · 2018Review
- Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
Advertising via Facebook to elicit involvement in clinical trials has demonstrated promise in expanding geographic reach while maintaining confidentiality. The purpose of this study is to evaluate Facebook advertising to reach at-risk, predominately African American or Black women in higher HIV prevalence communities for an HIV prevention clinical trial, and to compare baseline characteristics to those recruited on-the-ground. Maintaining confidentiality and the practical aspects of creating and posting ads on Facebook are described. The advertising strategy targeted multicultural affinities, gender, age, interest terms, and zip codes. We report on results during 205 days. A total of 516,498 Facebook users viewed the ads an average of four times, resulting in 37,133 clicks to the study website. Compared to 495 screened on-the-ground, 940 were screened via Facebook ads, of these, half (n = 477, 50.74%) were high risk, and of those at risk, 154 were randomized into the 6-month clinical trial. Black women comprised 71.60% (n = 673) of the total screened online. Roughly twice as many Black women screened via Facebook compared to on-the-ground, yet, the percentage at high risk was similar. Preliminary data suggest that the extent to which ad headlines and photos tap into authentic social experience, advertising on Facebook can extend geographic reach and provide a comparative sample to women recruited on-the-ground.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.