ArticleHealth education & behavior : the official publication of the Society for Public Health Education2018
Association Between Media Doses of the Tips From Former Smokers Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015.
Article in Health education & behavior : the official publication of the Society for Public Health Education, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 34 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
34 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The Effect of Tobacco Control Mass Media Campaigns on Smoking-Related Behavior Among People With Mental Illness: A Systematic Literature Review.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Pooled it
- Campaign messages to support pictorial health warning labels for little cigars and cigarillos: an online survey-based experiment.BMJ open · 2025Trial
- Communicating the benefits of quitting smoking on mental health increases motivation to quit in people with anxiety and/or depression.Addictive behaviors · 2024Trial
- Impact of Graphic Warning Messages on Intentions to Use Alternate Tobacco Products.Journal of health communication · 2020Trial
- Awareness of and Receptivity to the Fresh Empire Tobacco Public Education Campaign Among Hip Hop Youth.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2020Trial
- Provider Perspectives on a Tobacco-Free Workplace Program in Healthcare Settings Serving Rural and Medically Underserved Areas of Texas: A Mixed Methods Study on Perceived Resource Availability and Value.International journal of environmental research and public health · 2026Article
- The Impact of "The Real Cost" on E-cigarette Initiation Among U.S. Youth.American journal of preventive medicine · 2026Article
- Towards a Functional Account of Mass-Shooting: Prediction and Influence of Violent Behavior.Perspectives on behavior science · 2025Article
- Article
- Effect of a State-Level Vaping Prevention Campaign on Beliefs and Behaviors in Young People.Substance use & misuse · 2025Article
- What types of tobacco control public service advertisements work for Chinese adolescents? A mixed-methods study.Tobacco induced diseases · 2025Article
- The Validity of Impressions as a Media Dose Metric in a Tobacco Public Education Campaign Evaluation: Observational Study.Journal of medical Internet research · 2024Observational
- Impact of Traditional and New Media on Smoking Intentions and Behaviors: Secondary Analysis of Tasmania's Tobacco Control Mass Media Campaign Program, 2019-2021.Journal of medical Internet research · 2024Article
- Doing more with less: A proposal to advance cigarette packaging regulations in the United States.The International journal on drug policy · 2024Article
- Exposure to anti- and pro-smoking messages among adults in China: Results from the Global Adult Tobacco Survey, 2018.PloS one · 2024Article
- Evaluation of the "We Can Do This" Campaign Paid Media and COVID-19 Vaccination Uptake, United States, December 2020-January 2022.Journal of health communication · 2023Article
- Awareness of and receptivity to FDA's point-of-sale tobacco public education campaign.PloS one · 2023Article
- State Health Department Communication about Long COVID in the United States on Facebook: Risks, Prevention, and Support.International journal of environmental research and public health · 2022Article
- Intentions and Attempts to Quit Smoking Among Sexual Minoritized Adult Smokers After Exposure to the Tips From Former Smokers Campaign.JAMA network open · 2022Article
- When there is no air, the cradle will fall: A narrative review of tobacco-related content across infant safe sleep interventions.Frontiers in pediatrics · 2022Review
Corrections and comments
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Authors and funding
7 authors.
Funding
Abstract
backgroundSince 2012, the Centers for Disease Control and Prevention (CDC) has implemented Tips From Former Smokers ( Tips), the first federally funded tobacco education campaign in the United States. To date, there are no evaluations of its long-term impact.
aimsTo assess the impact of varied doses of the Tips campaign from 2012 through 2015 on cessation-related behaviors and intentions among U.S. smokers.
methodWe used a national probability-based online survey of cigarette smokers ( n = 22,189) and recent quitters ( n = 776) to examine associations between doses of Tips advertising, measured by gross rating points (GRPs), and intentions to quit smoking in the next 30 days and quit attempts within the past 3 months. A curvilinear (i.e., square root) functional form of GRPs was used to capture patterns of diminishing effects at higher GRP levels.
resultsAn increase of 1,000 quarterly Tips GRPs at the media market level was associated with increased odds of making a quit attempt in the past 3 months (adjusted odds ratio = 1.23, p < .001) and increased odds of intending to quit in the next 30 days (adjusted odds ratio = 1.17, p = .030). DISCUSSION: Results suggest that CDC-recommended media buys of 800 to 1,000 GRPs per quarter are sufficient to generate statistically significant increases in the likelihood of quit attempts in the past quarter.
conclusionsThe Tips campaign has had a substantial impact on cessation behaviors among U.S. adult smokers over time. These data support the continued use of graphic and/or emotional media campaigns that encourage smokers to quit to further reduce tobacco use in the United States.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.