Evidence map›Paper›PMID 28407606›Full record

ArticleTobacco control2015

Australian adult smokers' responses to plain packaging with larger graphic health warnings 1 year after implementation: results from a national cross-sectional tracking survey.

Melanie Wakefield, Kerri Coomber, Meghan Zacher, Sarah Durkin, Emily Brennan, Michelle Scollo

Abstract read
In one paragraph

Article in Tobacco control, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 60 papers, 2 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
60citing papers in PubMed, 2 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

60 citing papers in PubMed, 2 syntheses or guidelines pooled it.

  1. Tobacco packaging design for reducing tobacco use.The Cochrane database of systematic reviews · 2017
    Pooled it
  2. Pooled it
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  4. Trial
  5. Trial
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  7. Plain Packaging: One of the Plain Simple Solutions for Nicotine Reduction in the Middle East.International journal of environmental research and public health · 2026
    Review
  8. Managing Fear Responses: A Qualitative Analysis of Pictorial Warning Labels Five Years Post-Plain Packaging.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
    Article
  9. Systems thinking in public health policy development.Frontiers in health services · 2025
    Article
  10. Article
  11. Article
  12. Review
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  15. Impact of Visual Elements of Tobacco Packaging on Health Risk Perceptions of Youth Groups.International journal of environmental research and public health · 2022
    Article
  16. Article
  17. Article
  18. Cancer Prevention Strategies for Nepal.JNMA; journal of the Nepal Medical Association · 2022
    Article
  19. Article
  20. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Melanie WakefieldCentre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia.
Kerri CoomberCentre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia.
Meghan ZacherCentre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia.
Sarah DurkinCentre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia.
Emily BrennanCentre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia.
Michelle ScolloCentre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundWe assessed whether the Australian plain packs with larger graphic health warnings (GHWs) achieved three specific objectives of reducing the appeal of tobacco, increasing health warning effectiveness and reducing the ability of packaging to mislead about smoking harms.

methodsWe compared responses from continuous cross-sectional telephone surveys of n=2176 cigarette smokers during pre-plain packaging (April-September 2012, pre-PP) with n=759 surveyed in the transition period (October-November 2012) and n=4240 during the first year of implementation (December 2012-November 2013, PP year 1), using multivariate logistic regression analyses.

resultsFrom pre-PP to PP year 1, more smokers disliked their pack (p<0.001), perceived lower pack appeal (p<0.001), lower cigarette quality (p<0.001), lower satisfaction (p<0.001) and lower value (p<0.001) and disagreed brands differed in prestige (p=0.003). There was no change in perceived differences in taste of different brands. More smokers noticed GHWs (p<0.001), attributed much motivation to quit to GHWs (p<0.001), avoided specific GHWs when purchasing (p<0.001), and covered packs (p<0.001), with no change in perceived exaggeration of harms. PP year 1 saw an increased proportion believing that brands do not differ in harmfulness (p=0.004), but no change in the belief that variants do not differ in strength or the perceived harmfulness of cigarettes compared with a year ago. Interactions signified greater change for four outcomes assessing aspects of appeal among young adults and two appeal outcomes among mid-aged adults.

conclusionsThe specific objectives of plain packaging were achieved and generally sustained among adult smokers up to 12 months after implementation.

Indexed as

Advertising and PromotionPackaging and LabellingPublic policy

Identifiers

PMID28407606
PMCPMC4401339

What OpenQuestion holds

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LicenceCC BY-NC
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.