ArticleSocial cognitive and affective neuroscience2017
How real-life health messages engage our brains: Shared processing of effective anti-alcohol videos.
Article in Social cognitive and affective neuroscience, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers, 1 of them a synthesis that pooled it.
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Who cites it
20 citing papers in PubMed, 1 synthesis or guideline pooled it, 43 citations in OpenAlex.
- Usability of Health Information Websites Designed for Adolescents: Systematic Review, Neurodevelopmental Model, and Design Brief.Journal of medical Internet research · 2019Pooled it
- Delivery and Attitude Modulate Shared Neural Processing of Speech Through Distinct Frequency Channels.Psychophysiology · 2026Article
- The role of dorsal anterior cingulate cortex in dynamic attitude changes in naturalistic settings.Communications biology · 2026Article
- Successful Public Speaking Enhances Neural Alignment in Audience Language Networks.Neurobiology of language (Cambridge, Mass.) · 2026Article
- One-Minute Silent Video Clips: A Database of Valence and Arousal.Europe's journal of psychology · 2025Article
- A naturalistic fMRI dataset in response to public speaking.Scientific data · 2025Article
- Portable EEG in groups shows increased brain coupling to strong health messages.Social cognitive and affective neuroscience · 2024Article
- Deciphering the neural responses to a naturalistic persuasive message.Proceedings of the National Academy of Sciences of the United States of America · 2024Article
- Intersubject correlations in reward and mentalizing brain circuits separately predict persuasiveness of two types of ISIS video propaganda.Scientific reports · 2024Article
- Brain Reactions to Opening and Closing the Eyes: Salivary Cortisol and Functional Connectivity.Brain topography · 2022Article
- Strong displayed passion and preparedness of broadcaster in live streaming e-commerce increases consumers' neural engagement.Frontiers in psychology · 2022Article
- Drinking and responses to antidrinking messages among young adults: An fMRI study.Addiction biology · 2021Article
- The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign.Frontiers in human neuroscience · 2020Article
- Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns.Frontiers in human neuroscience · 2020Article
- Article
- Message-Elicited Brain Response Moderates the Relationship Between Opportunities for Exposure to Anti-Smoking Messages and Message Recall.The Journal of communication · 2019Article
- Adolescents' Neural Response to Tobacco Prevention Messages and Sharing Engagement.American journal of preventive medicine · 2019Article
- Associations between coherent neural activity in the brain's value system during antismoking messages and reductions in smoking.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2018Article
- The persuasion network is modulated by drug-use risk and predicts anti-drug message effectiveness.Social cognitive and affective neuroscience · 2017Article
- Learning Desire Is Predicted by Similar Neural Processing of Naturalistic Educational Materials.eNeuroArticle
Corrections and comments
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Authors and funding
4 authors at 1 institution in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Health communication via mass media is an important strategy when targeting risky drinking, but many questions remain about how health messages are processed and how they unfold their effects within receivers. Here we examine how the brains of young adults-a key target group for alcohol prevention-'tune in' to real-life health prevention messages about risky alcohol use. In a first study, a large sample of authentic public service announcements (PSAs) targeting the risks of alcohol was characterized using established measures of message effectiveness. In the main study, we used inter-subject correlation analysis of fMRI data to examine brain responses to more and less effective PSAs in a sample of young adults. We find that more effective messages command more similar responses within widespread brain regions, including the dorsomedial prefrontal cortex, insulae and precuneus. In previous research, these regions have been related to processing narratives, emotional stimuli, self-relevance and attention towards salient stimuli. The present study thus suggests that more effective health prevention messages have greater 'neural reach', i.e. they engage the brains of audience members' more widely. This work outlines a promising strategy for assessing the effects of health communication at a neural level.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.