Trial reportPloS one2017
Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation.
Trial report in PloS one, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 36 papers, 3 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
36 citing papers in PubMed, 3 syntheses or guidelines pooled it, 86 citations in OpenAlex.
- Behavioural and cognitive changes in young adults towards food and nutrition after exposure to digital food communication: a mixed-methods systematic review.The international journal of behavioral nutrition and physical activity · 2025Pooled it
- Food marketing, eating and health outcomes in children and adults: a systematic review and meta-analysis.The British journal of nutrition · 2025Pooled it
- The Effects of Digital Marketing of Unhealthy Commodities on Young People: A Systematic Review.Nutrients · 2018Pooled it
- Exposure and perceptions of marketing for caffeinated energy drinks among young Canadians.Public health nutrition · 2018Trial
- Before and after the ban: energy drink consumption among physically active Polish youth.Biology of sport · 2025Article
- Examining the Effect of Virtual Reality-Based Fast-Food Marketing on Eating-Related Outcomes in Young Adults: Protocol for a Randomized Controlled Trial.JMIR research protocols · 2025Article
- Caffeine Consumption Patterns, Health Impacts, and Media Influence: A Narrative Review.Cureus · 2025Review
- #4Corners4Health Social Media Cancer Prevention Campaign for Emerging Adults: Protocol for a Randomized Stepped-Wedge Trial.JMIR research protocols · 2024Article
- #Fail: the quality and accuracy of nutrition-related information by influential Australian Instagram accounts.The international journal of behavioral nutrition and physical activity · 2024Article
- Article
- Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers.Foods (Basel, Switzerland) · 2023Article
- Reducing Unhealthy Normative Behavior: The Case of Sports and Energy Drinks.Health education & behavior : the official publication of the Society for Public Health Education · 2023Article
- The extent of energy drink marketing on Canadian social media.BMC public health · 2023Article
- Experiences with energy drink consumption among Norwegian adolescents.Journal of nutritional science · 2023Article
- Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil.Public health nutrition · 2023Article
- Excessive Gaming and Online Energy-Drink Marketing Exposure Associated with Energy-Drink Consumption among Adolescents.International journal of environmental research and public health · 2022Article
- Food and beverage advertising expenditures in Canada in 2016 and 2019 across media.BMC public health · 2022Article
- Protocol: Effectiveness of message content and format on individual and collective efficacy in reducing the intention to consume sugar-sweetened beverages.Contemporary clinical trials · 2022Article
- Source Credibility and the Information Quality Matter in Public Engagement on Social Networking Sites During the COVID-19 Crisis.Frontiers in psychology · 2022Article
- Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach.PloS one · 2022Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Young adults experience faster weight gain and consume more unhealthy food than any other age groups. The impact of online food marketing on "digital native" young adults is unclear. This study examined the effects of online marketing on young adults' consumption behaviours, using energy drinks as a case example. The elaboration likelihood model of persuasion was used as the theoretical basis. A pre-test post-test experimental research design was adopted using mixed-methods. Participants (aged 18-24) were randomly assigned to control or experimental groups (N = 30 each). Experimental group participants' attitudes towards and intended purchase and consumption of energy drinks were examined via surveys and semi-structured interviews after their exposure to two popular energy drink brands' websites and social media sites (exposure time 8 minutes). Exposure to digital marketing contents of energy drinks improved the experimental group participants' attitudes towards and purchase and consumption intention of energy drinks. This study indicates the influential power of unhealthy online marketing on cognitively mature young adults. This study draws public health attentions to young adults, who to date have been less of a focus of researchers but are influenced by online food advertising.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.