ArticleScientific reports2017
Cognitive dissonance resolution depends on episodic memory.
Article in Scientific reports, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
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Who cites it
14 citing papers in PubMed.
- Inducing preference reversals in aesthetic choices for paintings: Introducing the contrast paradigm.PloS one · 2018Trial
- Choice-induced preference change under a sequential sampling model framework.Scientific reports · 2026Article
- A global neuronal workspace model of functional neurological disorders.Dialogues in clinical neuroscience · 2024Review
- Neurochronometry of choice-induced preference changes: when do preferences actually change?Frontiers in human neuroscience · 2023Review
- Where do our preferences come from? How hard decisions shape our preferences.Frontiers in behavioral neuroscience · 2022Article
- Memory for individual items is related to nonreinforced preference change.Learning & memory (Cold Spring Harbor, N.Y.) · 2021Article
- Memory and decision making interact to shape the value of unchosen options.Nature communications · 2021Article
- Comparing stimulus-evoked and spontaneous response of the face-selective multi-units in the human posterior fusiform gyrus.Neuroscience of consciousness · 2021Article
- Effective brain connectivity at rest is associated with choice-induced preference formation.Human brain mapping · 2020Article
- Article
- Choosing what we like vs liking what we choose: How choice-induced preference change might actually be instrumental to decision-making.PloS one · 2020Article
- Hard Decisions Shape the Neural Coding of Preferences.The Journal of neuroscience : the official journal of the Society for Neuroscience · 2019Article
- Sour grapes and sweet victories: How actions shape preferences.PLoS computational biology · 2019Article
- Article
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Authors and funding
13 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The notion that past choices affect preferences is one of the most influential concepts of social psychology since its first report in the 50 s, and its theorization within the cognitive dissonance framework. In the free-choice paradigm (FCP) after choosing between two similarly rated items, subjects reevaluate chosen items as more attractive and rejected items as less attractive. However the relations prevailing between episodic memory and choice-induced preference change (CIPC) remain highly debated: is this phenomenon dependent or independent from memory of past choices? We solve this theoretical debate by demonstrating that CIPC occurs exclusively for items which were correctly remembered as chosen or rejected during the choice stage. We used a combination of fMRI and intra-cranial electrophysiological recordings to reveal a modulation of left hippocampus activity, a hub of episodic memory retrieval, immediately before the occurrence of CIPC during item reevaluation. Finally, we show that contrarily to a previous influential report flawed by a statistical artifact, this phenomenon is absent in amnesic patients for forgotten items. These results demonstrate the dependence of cognitive dissonance on conscious episodic memory. This link between current preferences and previous choices suggests a homeostatic function of this regulative process, aiming at preserving subjective coherence.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.