Evidence map›Paper›PMID 28103067›Full record

ArticleAmerican journal of public health2017

Why Peer Crowds Matter: Incorporating Youth Subcultures and Values in Health Education Campaigns.

Meghan B Moran, Matthew W Walker, Tesfa N Alexander, Jeffrey W Jordan, Dana E Wagner

Abstract read
In one paragraph

Article in American journal of public health, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 43 papers, 3 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
43citing papers in PubMed, 3 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

43 citing papers in PubMed, 3 syntheses or guidelines pooled it.

  1. Pooled it
  2. Pooled it
  3. Pooled it
  4. Young Adult Responses to Peer Crowd-Based Targeting in E-cigarette Advertisements: An Experimental Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023
    Trial
  5. Awareness of and Receptivity to the Fresh Empire Tobacco Public Education Campaign Among Hip Hop Youth.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2020
    Trial
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  15. Peer Crowds and Tobacco Product Use in Hawai'i: A Qualitative Study.International journal of environmental research and public health · 2023
    Article
  16. Article
  17. Reach, Receptivity, And Beliefs Associated With theAmerican journal of health promotion : AJHP · 2022
    Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Meghan B MoranMeghan B. Moran is with the Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD. Matthew W. Walker and Tesfa N. Alexander are with the Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD. Jeffrey W. Jordan and Dana E. Wagner are with Rescue, San Diego, CA.
Matthew W WalkerMeghan B. Moran is with the Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD. Matthew W. Walker and Tesfa N. Alexander are with the Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD. Jeffrey W. Jordan and Dana E. Wagner are with Rescue, San Diego, CA.
Tesfa N AlexanderMeghan B. Moran is with the Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD. Matthew W. Walker and Tesfa N. Alexander are with the Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD. Jeffrey W. Jordan and Dana E. Wagner are with Rescue, San Diego, CA.
Jeffrey W JordanMeghan B. Moran is with the Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD. Matthew W. Walker and Tesfa N. Alexander are with the Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD. Jeffrey W. Jordan and Dana E. Wagner are with Rescue, San Diego, CA.
Dana E WagnerMeghan B. Moran is with the Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD. Matthew W. Walker and Tesfa N. Alexander are with the Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD. Jeffrey W. Jordan and Dana E. Wagner are with Rescue, San Diego, CA.

Funding

Unjust Targeting: How Marketing Features Impact Consumer Response and Tobacco UseK01DA037903 · NIDA · SAN DIEGO STATE UNIVERSITY · PI MORAN, MEGHAN BRIDGID · 2014 to 2018
$725k
NIDA NIH HHS K01 DA037903
6 · The paper itself

Abstract

Grounded on research showing that peer crowds vary in risk behavior, several recent health behavior interventions, including the US Food and Drug Administration's Fresh Empire campaign, have targeted high-risk peer crowds. We establish the scientific foundations for using this approach. We introduce peer crowd targeting as a strategy for culturally targeting health behavior interventions to youths. We use social identity and social norms theory to explicate the theoretical underpinnings of this approach. We describe Fresh Empire to demonstrate how peer crowd targeting functions in a campaign and critically evaluate the benefits and limitations of this approach. By replacing unhealthy behavioral norms with desirable, healthy lifestyles, peer crowd-targeted interventions can create a lasting impact that resonates in the target audience's culture.

Indexed as

CulturePeer GroupSmoking PreventionAdolescentChildFemaleHealth PromotionHumansMaleSmokingSocial IdentificationSocial NormsUnited StatesYoung Adult

Identifiers

PMID28103067
PMCPMC5296684

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.