ArticleAmerican journal of public health2017
The Association of a Large-Scale Television Campaign With Exclusive Breastfeeding Prevalence in Vietnam.
Article in American journal of public health, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
14 citing papers in PubMed.
- Interpersonal Communication and Maternal Behavioral Practice: A Case Study of Explanatory Causal Machine Learning in Nepal.The Journal of nutrition · 2026Article
- Reach and impact of a nationwide media campaign in Ethiopia for promoting safe breastfeeding practices in the context of the COVID-19 pandemic.BMC global and public health · 2024Article
- Growth in milk consumption and reductions in child stunting: Historical evidence from cross-country panel data.Food policy · 2023Article
- The Financial Costs of Mass Media Interventions Used for Improving Breastfeeding Practices in Bangladesh, Burkina Faso, Nigeria, and Vietnam.International journal of environmental research and public health · 2022Article
- Exclusive breastfeeding: Measurement to match the global recommendation.Maternal & child nutrition · 2022Article
- Implementation and Effectiveness of Policies Adopted to Enable Breastfeeding in the Philippines Are Limited by Structural and Individual Barriers.International journal of environmental research and public health · 2022Article
- Implementation of two policies to extend maternity leave and further restrict marketing of breast milk substitutes in Vietnam: a qualitative study.Health policy and planning · 2022Article
- Addressing child undernutrition in Tanzania with the ASTUTE program.BMC nutrition · 2022Article
- The breastfeeding experiences of COVID-19-positive women: A qualitative study in Turkey.Japan journal of nursing science : JJNS · 2022Article
- Article
- Breastfeeding practices and associated factors at the individual, family, health facility and environmental levels in China.Maternal & child nutrition · 2020Article
- Assessing the Effectiveness of Policies Relating to Breastfeeding Promotion, Protection, and Support in Southeast Asia: Protocol for a Mixed Methods Study.JMIR research protocols · 2020Article
- Factors influencing the uptake of a mass media intervention to improve child feeding in Bangladesh.Maternal & child nutrition · 2018Article
- Factors associated with breastfeeding intent among mothers of newborn babies in Da Nang, Viet Nam.International breastfeeding journal · 2018Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
9 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectivesTo examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF).
methodsWe performed face-to-face interviews with 11 722 mothers of infants younger than 6 months using 5 cross-sectional surveys 6 or more months apart between 2011 and 2014 in Vietnam. Sample sizes were 2065 to 2593, and approximately 50% of participants lived in areas with (Alive & Thrive [A&T]-intensive [I]) and approximately 50% without (A&T-nonintensive [NI]) facilities offering counseling services. We analyzed data at individual and commune levels separately for A&T-I and A&T-NI areas.
resultsExposure to television spots was associated with higher EBF in A&T-I (odds ratio [OR] = 3.33; 95% confidence interval [CI] = 2.70, 4.12) and A&T-NI (OR = 1.31; 95% CI = 1.03, 1.67) areas. In A&T-I areas, mothers who could recall at least 1 message were more likely to report EBF. In A&T-NI areas, only recall of at least 3 messages was associated with higher EBF. In communes, 1 message recalled (mean score range = 0.3-2.4) corresponded to 17 (P = .005) and 8 (P = .1) percentage points higher EBF prevalence in A&T-I and A&T-NI communes, respectively.
conclusionsMass media should be part of comprehensive programs to promote EBF.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.