ArticleHealth communication2018
Assessing Youth-Appealing Content in Alcohol Advertisements: Application of a Content Appealing to Youth (CAY) Index.
Article in Health communication, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
20 citing papers in PubMed.
- A Randomized Trial of the Effect of Youth Appealing E-Cigarette Advertising on Susceptibility to Use E-Cigarettes Among Youth.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2018Trial
- Marketing features of derived intoxicating cannabinoid product brands on Instagram: A content analysis.Addiction (Abingdon, England) · 2026Article
- Packaging of disposable vaping products and e-liquids in England, Canada and the United States: A content analysis.Addiction (Abingdon, England) · 2025Article
- Age-Gating and Marketing Differences Between Storefront and Non-Storefront Cannabis Retailers.Cannabis (Albuquerque, N.M.) · 2025Article
- Concerns Over Vuse e-Cigarette Digital Marketing and Implications for Public Health Regulation: Content Analysis.JMIR formative research · 2024Article
- Racial, ethnic, and neighborhood socioeconomic disparities in local cannabis retail policy in California.The International journal on drug policy · 2024Article
- "I Like the Vibes it Gives": Adolescent Perspectives on Cannabis Billboards and Print Advertising in Nevada.Journal of drug issues · 2024Article
- How frequently is alcohol advertised on television in Canada?: A cross-sectional study.Alcohol and alcoholism (Oxford, Oxfordshire) · 2024Article
- A Content Analysis of Promotional Features in US Direct-Mail From Advertisements Across Tobacco Products From 2018 to 2020.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Prospective associations between attitudes toward alcohol advertisements and alcohol use behaviors among adolescent boys.Addictive behaviors reports · 2022Article
- Content appealing to youth and spend characteristics of electronic cigarette video advertisements.Journal of public health (Oxford, England) · 2022Article
- Presence of Content Appealing to Youth on Cannabis-Infused Edibles Packaging.Substance use & misuse · 2022Article
- Influencer prevalence and role on cigar brand Instagram pages.Tobacco control · 2021Article
- E-Cigarette Advertising in the UK: A Content Analysis of Traditional and Social Media Advertising to Observe Compliance with Current Regulations.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021Article
- #Alcohol: Portrayals of Alcohol in Top Videos on TikTok.Journal of studies on alcohol and drugs · 2021Article
- Psychological Processes Underlying Effects of Alcohol Marketing on Youth Drinking.Journal of studies on alcohol and drugs. Supplement · 2020Review
- From Apple to Werewolf: A content analysis of marketing for e-liquids on Instagram.Addictive behaviors · 2019Article
- Article
- Alcohol brand use of youth-appealing advertising and consumption by youth and adults.Journal of public health research · 2018Article
- Internet Alcohol Marketing Recall and Drinking in Underage Adolescents.Academic pediatricsArticle
Corrections and comments
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Authors and funding
5 authors.
Funding
Abstract
Underage drinking is a serious public health problem in the United States, and youth exposure to alcohol advertising has been indicated as a possible contributing factor. Although a number of studies have identified advertising content features that youth find appealing, a key limitation of this research is the absence of a broader tool to examine those features, especially those used by alcohol brands that are popular with underage drinkers. We created an index of content elements found in the research literature to be appealing to youth, and then used this index in a content analysis to identify the degree to which youth-appealing content appeared in a sample of alcohol ads that aired on television shows popular among youth. Finally, using bivariate analysis, we tested the relationship between alcohol brands' use of this content and the popularity of those brands among youth. We found that many of the ads featured youth-appealing content, and that the ads for the alcohol brands most popular among youth had more youth-appealing content than the less popular brands.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.