ArticleThe Journal of communication2016
Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study.
Article in The Journal of communication, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
8 citing papers in PubMed.
- Effect of Targeted Messaging on Return to In-Person Visits During the COVID-19 Pandemic: A Randomized Clinical Trial.JAMA network open · 2021Trial
- Youth Participatory Action Communication Research: A Model for Developing Youth-Driven Health Campaigns.Health communication · 2025Article
- Application of the Theory of Planned Behaviour to inform development of a Dissemination and Implementation science training for nutrition practitioners.Public health nutrition · 2023Article
- Beliefs as causal mediators in the design of communication interventions: exploring semantic and affective priming in parallel encouragement designs.Human communication research · 2023Article
- Applying the Hornik & Woolf Approach to Identify Messaging Themes and Improve COVID-19 Vaccine Confidence Among Federally Qualified Health Centers' Workforce in Wisconsin.Journal of health communication · 2023Article
- Validating the Hornik & Woolf approach to choosing media campaign themes: Do promising beliefs predict behavior change in a longitudinal study?Communication methods and measures · 2019Article
- Testing the Replication and Extension of Why-Quit and How-To-Quit Antismoking Health Messages.Journal of health communication · 2018Article
- Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults.Tobacco regulatory science · 2017Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors.
Funding
Abstract
Several message topic selection approaches propose that messages based on beliefs pretested and found to be more strongly associated with intentions will be more effective in changing population intentions and behaviors when used in a campaign. This study aimed to validate the underlying causal assumption of these approaches which rely on cross-sectional belief-intention associations. We experimentally tested whether messages addressing promising themes as identified by the above criterion were more persuasive than messages addressing less promising themes. Contrary to expectations, all messages increased intentions. Interestingly, mediation analyses showed that while messages deemed promising affected intentions through changes in targeted promising beliefs, messages deemed less promising also achieved persuasion by influencing nontargeted promising beliefs. Implications for message topic selection are discussed.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.