ArticlemHealth2016
Getting Beyond Impressions: An Evaluation of Engagement with Breast Cancer-related Facebook Content.
Article in mHealth, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 30 papers, 3 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
30 citing papers in PubMed, 3 syntheses or guidelines pooled it.
- A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review.Journal of medical Internet research · 2023Pooled it
- Evaluating the Effectiveness of Internet-Based Communication for Public Health: Systematic Review.Journal of medical Internet research · 2022Pooled it
- Interventions Using Social Media for Cancer Prevention and Management: A Systematic Review.Cancer nursingPooled it
- Adaptive Content Tuning of Social Network Digital Health Interventions Using Control Systems Engineering for Precision Public Health: Cluster Randomized Controlled Trial.Journal of medical Internet research · 2023Trial
- Exploring the role of culture and cognitive heuristics in assessing the credibility of cancer (mis)information on Facebook among U.S. Latinos/as.Health communication · 2025Article
- Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic.Journal of diabetes science and technology · 2023Article
- How to Avoid Lower Priority for Smoking Cessation Support Content on Facebook: An Analysis of Engagement Bait.International journal of environmental research and public health · 2023Article
- Using Social Media to Facilitate Communication About Women's Testing: Tool Validation Study.JMIR formative research · 2022Article
- Review
- Contextualizing Engagement With Health Information on Facebook: Using the Social Media Content and Context Elicitation Method.Journal of medical Internet research · 2022Article
- Using Facebook to promote the uptake of colorectal cancer screening.BMC public health · 2022Article
- Does Citizen Engagement With Government Social Media Accounts Differ During the Different Stages of Public Health Crises? An Empirical Examination of the COVID-19 Pandemic.Frontiers in public health · 2022Article
- Facebook Users' Interactions, Organic Reach, and Engagement in a Smoking Cessation Intervention: Content Analysis.Journal of medical Internet research · 2021Article
- Increasing engagement of forensic pathologists with the public on social media: Could there be room for live broadcasts?Forensic science international. Synergy · 2021Article
- Facebook-Based Social Marketing to Reduce Smoking in Australia's First Nations Communities: An Analysis of Reach, Shares, and Likes.Journal of medical Internet research · 2020Article
- Use of Social Media to Promote Cancer Screening and Early Diagnosis: Scoping Review.Journal of medical Internet research · 2020Article
- [Movember health care initiative 2019: prostate cancer screening at the University Hospital Frankfurt].Der Urologe. Ausg. A · 2020Article
- The Improvement in 1-Year Survival Rate of Patients with Hepatocellular Carcinoma BCLC Stage A and B after the Implementation of Comprehensive Management.Journal of gastrointestinal cancer · 2020Article
- Committed to Health: Key Factors to Improve Users' Online Engagement through Facebook.International journal of environmental research and public health · 2020Article
- Practical and Ethical Considerations for Schools Using Social Media to Promote Physical Literacy in Youth.International journal of environmental research and public health · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
Abstract
backgroundReaching young adults with health messages has been a documented challenge in public health. Public health researchers have initiated studies to assess how social media are changing health communication. In 2014, the Centers for Disease Control and Prevention (CDC) launched social media-based health education initiatives on Facebook to increase knowledge of breast health and breast cancer among women under age 45 and those at higher risk for developing the disease. The current study used digital analytics and metrics to describe the impact of these social media efforts on health communication.
methodsEngagement rate was calculated by taking the average engagement rate for 574 posts published by the CDC Breast Cancer Facebook page in multiple categories, including CDC campaign specificity, content type, time of day, and year posted. Linear regression was used to model the effect of campaign content.
resultsEngagement rate (ER) was highest for content shared for the
conclusionsWe found that users were more likely to click, share, comment, or like the content of the post that had photos. These data suggest that that branded, visual content is more effective in facilitating engagement. These findings will be used to adjust both free and paid social media efforts for the CDC Breast Cancer Facebook page.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.