ArticleCommunication methods and measures2016
Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes.
Article in Communication methods and measures, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
12 citing papers in PubMed.
- A Narrative Review of Research on Cannabis Advertising in the United States.Current addiction reports · 2025Review
- Not all norm information is the same: Effects of normative content in the media on young people's perceptions of e-cigarette and tobacco use norms.Communication research · 2024Article
- Online Tobacco Advertising and Current Chew, Dip, Snuff and Snus Use among Youth and Young Adults, 2018-2019.International journal of environmental research and public health · 2022Article
- The Effects of Tobacco Coverage in the Public Communication Environment on Young People's Decisions to Smoke Combustible Cigarettes.The Journal of communication · 2022Article
- Marijuana Content on Digital Media and Marijuana Use among Young People in the United States.Cannabis (Albuquerque, N.M.) · 2022Article
- At the speed of Juul: measuring the Twitter conversation related to ENDS and Juul across space and time (2017-2018).Tobacco control · 2021Article
- A Toxic Blend: Assessing the Effects of Cross-Source Media Coverage of Flavored E-Cigarettes on Youth and Young Adult Perceptions.Journal of health communication · 2020Article
- Effect of a Statewide Media Campaign on Smoking Cessation Among Florida Adults.Preventing chronic disease · 2020Article
- Toward an Aggregate, Implicit, and Dynamic Model of Norm Formation: Capturing Large-Scale Media Representations of Dynamic Descriptive Norms Through Automated and Crowdsourced Content Analysis.The Journal of communication · 2019Article
- Impact of The Real Cost Media Campaign on Youth Smoking Initiation.American journal of preventive medicine · 2019Article
- The Saleema initiative in Sudan to abandon female genital mutilation: Outcomes and dose response effects.PloS one · 2019Article
- Article
Corrections and comments
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Authors and funding
2 authors.
Funding
Abstract
Measurement of exposure has long been one of the most central and fundamental issues in communication research. While self-reported measures remain dominant in the field, alternative approaches such as exogenous or hybrid measures have received increasing scholarly attention and been employed in various contexts for the estimation of media exposure; however, systematic scrutiny of such measures is thin. This study aims to address the gap by systematically reviewing the studies which utilized exogenous or hybrid exposure measures for examining the effects of media exposure on tobacco-related outcomes. We then proceed to discuss the strengths and weaknesses, current developments in this class of measurement, drawing some implications for the appropriate utilization of exogenous and hybrid measures.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.