ArticleAppetite2017
Child-targeted TV advertising and preschoolers' consumption of high-sugar breakfast cereals.
Article in Appetite, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
21 citing papers in PubMed, 1 synthesis or guideline pooled it, 42 citations in OpenAlex.
- Measurement of screen time among young children aged 0-6 years: A systematic review.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2021Pooled it
- Effectiveness of a multi-component intervention including pictorial warnings to reduce sugar-sweetened beverage consumption - a randomized controlled trial.The international journal of behavioral nutrition and physical activity · 2025Trial
- Trial
- Using artificial intelligence and computer vision to detect and monitor unhealthy child-directed food and beverage marketing: a data-driven study.EClinicalMedicine · 2025Article
- A Latent Class Analysis of Family Eating Behaviors and Home Environment Habits on Preschool-Aged Children's Body Mass Index.Childhood obesity (Print) · 2024Article
- Associations between exposure to advertising of foods high in fats, salt and sugar and purchase of energy and nutrients: a cross-sectional study.Public health nutrition · 2024Article
- Television Time, Especially During Meals, Is Associated With Less Healthy Dietary Practices in Toddlers.Academic pediatrics · 2024Article
- Article
- Factors Correlated With Ultra-Processed Food (UPF) Intake in Preschool-Aged Children and Association With Weight.Journal of nutrition education and behavior · 2024Article
- Differences in children's exposure to television advertising of unhealthy foods and beverages in Spain by socio-economic level.BMC public health · 2024Observational
- Associations between advertisement-supported media exposure and dietary quality among preschool-age children.Appetite · 2021Article
- Measuring the Healthiness of Ready-to-Eat Child-Targeted Cereals: Evaluation of the FoodSwitch Platform in Sweden.JMIR mHealth and uHealth · 2021Article
- TV advertising and dietary intake in adolescents: a pre- and post- study of Chile's Food Marketing Policy.The international journal of behavioral nutrition and physical activity · 2021Article
- Examining Chile's unique food marketing policy: TV advertising and dietary intake in preschool children, a pre- and post- policy study.Pediatric obesity · 2021Article
- Dietary patterns are associated with obesity in Mexican schoolchildren.European journal of clinical nutrition · 2020Article
- Article
- Evaluating the impact of Chile's marketing regulation of unhealthy foods and beverages: pre-school and adolescent children's changes in exposure to food advertising on television.Public health nutrition · 2020Article
- Energy imbalance: obesity, associated comorbidities, prevention, management and public health implications.Advances in obesity, weight management & control · 2020Article
- Exposure to Child-Directed TV Advertising and Preschoolers' Intake of Advertised Cereals.American journal of preventive medicine · 2019Observational
- Evaluating the Nutritional Content of Children's Breakfast Cereals in Australia.Children (Basel, Switzerland) · 2018Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors at 3 institutions in 1 country.
Funding
Abstract
Breakfast cereals represent the most highly advertised packaged food on child-targeted television, and most ads are for cereals high in sugar. This study examined whether children's TV exposure to child-targeted, high-sugar breakfast cereal (SBC) ads was associated with their consumption of those SBC brands. Parents of 3- to 5-year-old children were recruited from pediatric and Women, Infants, and Children (WIC) clinics in Southern New Hampshire, USA, and completed a cross-sectional survey between April-December 2013. Parents reported their child's consumption of SBC brands; whether their child had watched any of 11 kids' channels in the past week; their child's TV viewing time; and socio-demographics. Children's exposure to child-targeted SBC TV ads was calculated by combining TV channel and viewing time with advertising data for SBC ads aired on kids' TV channels during the same timeframe. Five hundred forty-eight parents completed surveys; 52.7% had an annual household income of $50,000 or less. Children's mean age was 4.4 years, 51.6% were female, and 72.5% were non-Hispanic white. In the past week, 56.9% (N = 312) of children ate SBCs advertised on kids' channels. Overall, 40.6% of children were exposed to child-targeted SBC TV ads in the past week. In fully adjusted analyses, the number of SBC brands children consumed was positively associated with their exposure to child-targeted SBC ads. Children consumed 14% (RR = 1.14, 95% CI: 1.02, 1.27) more SBC brands for every 10 SBC ads seen in the past 7 days. Exposure to child-targeted SBC TV advertising is positively associated with SBC brand consumption among preschool-aged children. These findings support recommendations to limit the marketing of high-sugar foods to young children.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.