Articlei-Perception
Using Single Colors and Color Pairs to Communicate Basic Tastes.
Article in i-Perception. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
22 citing papers in PubMed, 54 citations in OpenAlex.
- Device color influences e-cigarette flavor expectations, perception, and appeal.Chemical senses · 2026Article
- The unity of sense and mind: A review of cross-domain mapping.Psychonomic bulletin & review · 2026Review
- Painting with odors: How olfactory stimuli influence artistic expression, emotional response, visual perception, and object selection.PloS one · 2026Article
- Crossmodal influences on food perception in those with smell and taste disorders: A preliminary study.PloS one · 2026Article
- Food Emotional Perception and Eating Willingness Under Different Lighting Colors: A Preliminary Study Based on Consumer Facial Expression Analysis.Foods (Basel, Switzerland) · 2025Article
- A Comparative Study of the Sensory and Physicochemical Properties of Cow Milk and Plant-Based Milk Alternatives.Journal of food science · 2025Article
- Sensory translation between audition and vision.Psychonomic bulletin & review · 2024Review
- Color-taste correspondence tested by the Stroop task.Frontiers in psychology · 2024Article
- Impacts of Utensil Conditions on Consumer Perception and Acceptance of Food Samples Evaluated under In-Home Testing during the COVID-19 Pandemic.Foods (Basel, Switzerland) · 2023Article
- Crossmodal correspondences between visual features and tastes in preschoolers: an exploratory study.Frontiers in psychology · 2023Article
- Behavioural Nudges, Physico-Chemical Solutions, and Sensory Strategies to Reduce People's Salt Consumption.Foods (Basel, Switzerland) · 2022Review
- Visual communication via the design of food and beverage packaging.Cognitive research: principles and implications · 2022Review
- What's the Story With Blue Steak? On the Unexpected Popularity of Blue Foods.Frontiers in psychology · 2021Review
- People With High Autistic Traits Show Fewer Consensual Crossmodal Correspondences Between Visual Features and Tastes.Frontiers in psychology · 2021Article
- Olfactory-colour crossmodal correspondences in art, science, and design.Cognitive research: principles and implications · 2020Review
- A Dash of Virtual Milk: Altering Product Color in Virtual Reality Influences Flavor Perception of Cold-Brew Coffee.Frontiers in psychology · 2020Article
- On the Relationship(s) Between Color and Taste/Flavor.Experimental psychology · 2019Article
- Individual Differences in the Perception of Color Solutions.Foods (Basel, Switzerland) · 2018Article
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Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Recently, it has been demonstrated that people associate each of the basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., red, green, black, and white). In the present study, we investigated whether pairs of colors (both associated with a particular taste or taste word) would give rise to stronger associations relative to pairs of colors that were associated with different tastes. We replicate the findings of previous studies highlighting the existence of a robust crossmodal correspondence between individual colors and basic tastes. However, while there was evidence that pairs of colors could indeed communicate taste information more consistently than single colors, our participants took more than twice as long to match the color pairs with tastes than the single colors. Possible reasons for these results are discussed.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.