ArticleTobacco control2016
Peer crowd affiliation as a segmentation tool for young adult tobacco use.
Article in Tobacco control, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT01686178 (Countering Young Adult Tobacco Marketing in Bars), which is not on this map. Cited by 25 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Countering Young Adult Tobacco Marketing in Bars
Who cites it
25 citing papers in PubMed, 1 synthesis or guideline pooled it, 37 citations in OpenAlex.
- Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature.BMC public health · 2020Pooled it
- Young Adult Responses to Peer Crowd-Based Targeting in E-cigarette Advertisements: An Experimental Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Trial
- Awareness of and Receptivity to the Fresh Empire Tobacco Public Education Campaign Among Hip Hop Youth.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2020Trial
- Predictors of Cigar, Cigarillo, and Little Cigar Initiation Among Hip Hop-Identifying Youth.Substance use & misuse · 2025Article
- Young adult peer crowds, e-cigarette advertising exposure, and e-cigarette use: Test of a mediation model.Drug and alcohol dependence · 2024Article
- Reach, Receptivity, And Beliefs Associated With theAmerican journal of health promotion : AJHP · 2022Article
- Psychographic segmentation to identify higher-risk teen peer crowds for health communications: Validation of Virginia's Mindset Lens Survey.Frontiers in public health · 2022Article
- Peer Crowd Identification of Young and Early Middle Adulthood Customers at Vape Shops.Journal of drug education · 2021Article
- "It's Not Too Aggressive": Key Features of Social Branding Anti-Tobacco Interventions for High-Risk Young Adults.Health promotion practice · 2021Article
- Using Peer Crowd Affiliation to Address Dual Use of Cigarettes and E-Cigarettes among San Francisco Bay Area Young Adults: A Cross Sectional Study.International journal of environmental research and public health · 2020Article
- Join the Commune: A Controlled Study of Social Branding Influencers to Decrease Smoking Among Young Adult Hipsters.American journal of health promotion : AJHP · 2020Article
- Impact of Home Quarantine on Physical Activity Among Older Adults Living at Home During the COVID-19 Pandemic: Qualitative Interview Study.JMIR aging · 2020Article
- Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing.BMC public health · 2020Article
- The Vaping Teenager: Understanding the Psychographics and Interests of Adolescent Vape Users to Inform Health Communication Campaigns.Tobacco use insights · 2020Article
- Youth peer crowds and risk of cigarette use: The effects of dual peer crowd identification among hip hop youth.Addictive behaviors reports · 2019Article
- Differential Associations Between Anti-Tobacco Industry Attitudes and Intention to Quit Smoking Across Young Adult Peer Crowds.American journal of health promotion : AJHP · 2019Article
- Peer crowd segmentation for targeting public education campaigns: Hip hop youth and tobacco use.Preventive medicine reports · 2019Article
- Patterns of Alcohol, Tobacco, and Substance Use Among Young Adult Peer Crowds.American journal of preventive medicine · 2019Article
- Social Norms and Smoking Risk inHealth behavior and policy review · 2019Article
- From Apple to Werewolf: A content analysis of marketing for e-liquids on Instagram.Addictive behaviors · 2019Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors at 1 institution in 1 country.
Funding
Abstract
backgroundIn California, young adult tobacco prevention is of prime importance; 63% of smokers start by the age of 18 years, and 97% start by the age of 26 years. We examined social affiliation with 'peer crowd' (eg, Hipsters) as an innovative way to identify high-risk tobacco users.
methodsCross-sectional surveys were conducted in 2014 (N=3368) among young adult bar patrons in 3 California cities. We examined use rates of five products (cigarettes, e-cigarettes, hookah, cigars and smokeless tobacco) by five race/ethnicity categories. Peer crowd affiliation was scored based on respondents' selecting pictures of young adults representing those most and least likely to be in their friend group. Respondents were classified into categories based on the highest score; the peer crowd score was also examined as a continuous predictor. Logistic regression models with each tobacco product as the outcome tested the unique contribution of peer crowd affiliation, controlling for race/ethnicity, age, sex, sexual orientation and city.
resultsRespondents affiliating with Hip Hop and Hipster peer crowds reported significantly higher rates of tobacco use. As a categorical predictor, peer crowd was related to tobacco use, independent of associations with race/ethnicity. As a continuous predictor, Hip Hop peer crowd affiliation was also associated with tobacco use, and Young Professional affiliation was negatively associated, independent of demographic factors.
conclusionsTobacco product use is not the same across racial/ethnic groups or peer crowds, and peer crowd predicts tobacco use independent of race/ethnicity. Antitobacco interventions targeting peer crowds may be an effective way to reach young adult tobacco users. TRIAL REGISTRATION NUMBER: NCT01686178, Pre-results.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.