Evidence map›Paper›PMID 27697868›Full record

Trial reportBMJ open2016

Comparing the effectiveness of a crowdsourced video and a social marketing video in promoting condom use among Chinese men who have sex with men: a study protocol.

Chuncheng Liu, Jessica Mao, Terrence Wong, Weiming Tang, Lai Sze Tso, Songyuan Tang, Ye Zhang, Wei Zhang, Yilu Qin, Zihuang Chen and 11 more

Registry-linked trialOpen access · goldAbstract readComparative StudyRandomized Controlled Trial
In one paragraph

Trial report in BMJ open, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT02516930 (Crowdsourcing Versus Social Marketing Video Campaigns to Promote Condom Use), which is not on this map. Cited by 15 papers.

0numbers the graph read from it
0cells of the map it votes in
15citing papers in PubMed
7.4field-weighted citation impact, top 3% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

NCT02516930 nacompletednot on this map

Crowdsourcing Versus Social Marketing Video Campaigns to Promote Condom Use: A Noninferiority Randomized Controlled Trial to Evaluate Promoting Condom Use Among MSM and Transgender Individuals in China

TypeinterventionalSponsorUniversity of North Carolina, Chapel HillRan2015 to 2016Enrolled1,173ConditionsHuman Immunodeficiency Virus, Sexually Transmitted DiseasesArmscrowdsourced video, social marketing video
3 · Its place in the literature

Who cites it

15 citing papers in PubMed, 22 citations in OpenAlex.

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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

21 authors at 5 institutions in 2 countries.

Chuncheng LiuUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China.
Jessica MaoUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China.ORCID 0000-0001-5536-7019
Terrence WongUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China.
Weiming TangUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China.
Lai Sze TsoUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China.
Songyuan TangUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China.
Ye ZhangUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China Guangdong Provincial Center for Skin Diseases and Sexually Transmitted Infections Control, Guangzhou, China.
Wei ZhangUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China.
Yilu QinUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China.
Zihuang ChenDanlan Welfare, Guangzhou, China.
Wei MaShandong University School of Public Health, Jinan, China.
Dianming KangShandong Center for Disease Prevention and Control, Jinan, China.
Haochu LiUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China Shandong University School of Public Health, Jinan, China.
Meizhen LiaoShandong Center for Disease Prevention and Control, Jinan, China.
Katie MollanUniversity of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA.
Michael HudgensUniversity of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA.
Barry BayusUniversity of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA.
Shujie HuangGuangdong Provincial Center for Skin Diseases and Sexually Transmitted Infections Control, Guangzhou, China.
Bin YangGuangdong Provincial Center for Skin Diseases and Sexually Transmitted Infections Control, Guangzhou, China.
Chongyi WeiUniversity of California, San Francisco, San Francisco, California, USA.
Joseph D TuckerUniversity of North Carolina Chapel Hill Project-China, Guangzhou, China.
University of North Carolina at Chapel Hill · USGuangdong Provincial Center for Disease Control and Prevention · CNShandong Center for Disease Control and Prevention · CNShandong University · CNUniversity of California, San Francisco · US

Funding

Virology CoreP30AI027763 · NIAID · UNIVERSITY OF CALIFORNIA, SAN FRANCISCO · PI STEVEN Grant DEEKS · 1988 to 2026
$93.6M
Virology, Immunology, and Microbiology CoreP30AI050410 · NIAID · UNIV OF NORTH CAROLINA CHAPEL HILL · PI DAVID M. MARGOLIS · 2001 to 2026
$76.9M
Spurring Innovation in HIV Testing and Linkage: A Crowdsourcing Approach -Diversity SupplementR01AI114310 · NIAID · UNIV OF NORTH CAROLINA CHAPEL HILL · PI TUCKER, JOSEPH DAVID, WEI, CHONGYI · 2014 to 2018
$3.3M
UNC-South China STD Research Training CenterD43TW009532 · FIC · UNIV OF NORTH CAROLINA CHAPEL HILL · PI COHEN, MYRON SCOTT, TUCKER, JOSEPH DAVID · 2013 to 2017
$1.3M
A Social Marketing Approach to Increase HIV Testing among High-Risk Men in ChinaR00MH093201 · NIMH · UNIVERSITY OF PITTSBURGH AT PITTSBURGH · PI WEI, CHONGYI · 2013 to 2015
$680k
FIC NIH HHS D43 TW009532NIAID NIH HHS P30 AI027763NIAID NIH HHS P30 AI050410NIAID NIH HHS R01 AI114310NIMH NIH HHS R00 MH093201
6 · The paper itself

Abstract

introductionCrowdsourcing has been used to spur innovation and increase community engagement in public health programmes. Crowdsourcing is the process of giving individual tasks to a large group, often involving open contests and enabled through multisectoral partnerships. Here we describe one crowdsourced video intervention in which a video promoting condom use is produced through an open contest. The aim of this study is to determine whether a crowdsourced intervention is as effective as a social marketing intervention in promoting condom use among high-risk men who have sex with men (MSM) and transgender male-to-female (TG) in China.

methodWe evaluate videos developed by crowdsourcing and social marketing. The crowdsourcing contest involved an open call for videos. Entries were judged on capacity to promote condom use, to be shareable or 'go viral' and to give value to the individual. 1170 participants will be recruited for the randomised controlled trial. Participants need to be MSM age 16 and over who have had condomless anal sex in the last 3 months. Recruitment will be through an online banner ad on a popular MSM web page and other social media platforms. After completing an initial survey, participants will be randomly assigned to view either the social marketing video or the crowdsourcing video. Follow-up surveys will be completed at 3 weeks and 3 months after initial intervention to evaluate condomless sex and related secondary outcomes. Secondary outcomes include condom social norms, condom negotiation, condom self-efficacy, HIV/syphilis testing, frequency of sex acts and incremental cost. ETHICS AND DISSEMINATION: Approval was obtained from the ethical review boards of the Guangdong Provincial Center for Skin Diseases and STI Control, UNC and UCSF. The results of this trial will be made available through publication in peer-reviewed journals. TRIAL REGISTRATION NUMBER: NCT02516930.

Indexed as

CrowdsourcingHomosexuality, MaleSafe SexSocial MarketingTransgender PersonsAdolescentAdultChinaCondomsCost-Benefit AnalysisFemaleHealth PromotionHIV InfectionsHumansMaleOutcome Assessment, Health CareSOCIAL MEDICINE

Identifiers

PMID27697868
PMCPMC5073617
OpenAlexW2529713717

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC
Read underepoch 390

Registered trials

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.