ArticlePreventing chronic disease2016
A Content Analysis of Vaping Advertisements on Twitter, November 2014.
Article in Preventing chronic disease, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 25 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
25 citing papers in PubMed, 1 synthesis or guideline pooled it, 36 citations in OpenAlex.
- #TurntTrending: a systematic review of substance use portrayals on social media platforms.Addiction (Abingdon, England) · 2023Pooled it
- The impact of e-cigarette product characteristics on attitudes and use susceptibility: an experimental study.Health promotion international · 2025Article
- Social Media Use and Subsequent E-Cigarette Susceptibility, Initiation, and Continued Use Among US Adolescents.Preventing chronic disease · 2023Article
- Examining the association between California tobacco licensed retail density and public support or opposition to state anti-tobacco legislation.Tobacco prevention & cessation · 2023Article
- Topics and Sentiment Surrounding Vaping on Twitter and Reddit During the 2019 e-Cigarette and Vaping Use-Associated Lung Injury Outbreak: Comparative Study.Journal of medical Internet research · 2022Article
- Methods to Establish Race or Ethnicity of Twitter Users: Scoping Review.Journal of medical Internet research · 2022Article
- Puff Bars, Tobacco Policy Evasion, and Nicotine Dependence: Content Analysis of Tweets.Journal of medical Internet research · 2022Article
- Twitter-based crowdsourcing: What kind of measures can help to end the COVID-19 pandemic faster?Frontiers in medicine · 2022Article
- A content analysis of e-cigarette marketing on social media: Findings from the Tobacco Enforcement and Reporting Movement (TERM) in India, Indonesia and Mexico.Frontiers in public health · 2022Article
- Using a mixed methods approach to identify public perception of vaping risks and overall health outcomes on Twitter during the 2019 EVALI outbreak.International journal of medical informatics · 2021Article
- A scoping review on disparities in exposure to advertising for e-cigarettes and heated tobacco products and implications for advancing a health equity research agenda.International journal for equity in health · 2021Article
- Characterizing Vaping Industry Political Influence and Mobilization on Facebook: Social Network Analysis.Journal of medical Internet research · 2021Article
- Digital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook.International journal of environmental research and public health · 2021Article
- Digital marketing of smokeless tobacco: A longitudinal analysis of exposure and initiation among young adults.Addictive behaviors · 2021Article
- Social media use by leading US e-cigarette, cigarette, smokeless tobacco, cigar and hookah brands.Tobacco control · 2020Article
- E-Cigarette Advocates on Twitter: Content Analysis of Vaping-Related Tweets.JMIR public health and surveillance · 2020Article
- Associations of Tobacco Advertising Appeal With Intentions to Use Alternative Tobacco Products Among Young Tobacco Users Experiencing Homelessness.American journal of health promotion : AJHP · 2020Article
- A Comparison of Flavorless Electronic Cigarette-Generated Aerosol and Conventional Cigarette Smoke on the Planktonic Growth of Common Oral Commensal Streptococci.International journal of environmental research and public health · 2019Article
- Predictive Validity of Tobacco Product Advertising and Retail Availability.Tobacco regulatory science · 2019Article
- Marijuana use among young adult non-daily cigarette smokers over time.Addictive behaviors · 2019Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors at 1 institution in 1 country.
Funding
Abstract
introductionVaping has increased in popularity, and the potential harms and benefits are largely unknown. Vaping-related advertising is expected to grow as the vaping industry grows; people are exposed primarily to vaping advertisements on the Internet, and Twitter is an especially popular social medium among young people. The primary objective of our study was to describe the characteristics of vaping-related advertisements on Twitter.
methodsWe collected data on 403,079 English-language tweets that appeared during November 2014 and contained vaping-related keywords. Using crowdsourcing services, we identified vaping-related advertisements in a random sample of 5,000 tweets. The advertisement tweets were qualitatively coded for popular marketing tactics by our research team. We also inferred the demographic characteristics of followers of 4 Twitter handles that advertised various novel vape products.
resultsThe random sample of 5,000 vaping-related tweets included 1,156 (23%) advertisement tweets that were further analyzed. Vape pens were advertised in nearly half of the advertisement tweets (47%), followed by e-juice (21%), which commonly mentioned flavors (42%). Coupons or price discounts were frequently observed (32%); only 3% of tweets mentioned vaping as a way to quit smoking or as an alternative to smoking. One handle had a disproportionately high percentage of racial/ethnic minority followers.
conclusionVaping poses a threat to smoking prevention progress, and it is important for those in tobacco control to understand and counter the tactics used by vaping companies to entice their consumers, especially on social media where young people can easily view the content.
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.