ArticleTobacco control2016
Vaping on Instagram: cloud chasing, hand checks and product placement.
Article in Tobacco control, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 76 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
76 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Examining Tobacco-Related Social Media Research in Government Policy Documents: Systematic Review.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Pooled it
- Perceptions and Sentiments About Electronic Cigarettes on Social Media Platforms: Systematic Review.JMIR public health and surveillance · 2020Pooled it
- Instagram Memes of Oral Nicotine Pouches: Content Analysis Study.Online journal of public health informatics · 2026Article
- Social media exposure, school prevention, and adolescent vaping: a structural equation model-based secondary analysis of the Florida youth tobacco survey.Frontiers in public health · 2026Article
- Associations of Close Social Connections With Smoking and Vaping: A Population Study in England.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Examining the impact of social media on youth vaping behavior in China: an analysis of the mediating role of perceptions of policy enforcement.Frontiers in public health · 2025Article
- Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts.Journal of medical Internet research · 2024Article
- Young Adults' Exposure to and Engagement With Tobacco-Related Social Media Content and Subsequent Tobacco Use.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- Effects of a nicotine warning label and vaping cessation resources on young adults' perceptions of pro-vaping instagram influencer posts.Addictive behaviors · 2024Article
- Article
- User-generated content and influencer marketing involving e-cigarettes on social media: a scoping review and content analysis of YouTube and Instagram.BMC public health · 2023Article
- A Comparative Analysis of E-Cigarette and Cigarette Posts on Instagram.International journal of environmental research and public health · 2023Article
- E-Cigarette Retailers' Use of Instagram in New Zealand: A Content Analysis.International journal of environmental research and public health · 2023Article
- Describing Memes Referencing Vaping: Thematic Analysis.Substance use & misuse · 2023Article
- #NicotineAddictionCheck: Puff Bar Culture, Addiction Apathy, and Promotion of E-Cigarettes on TikTok.International journal of environmental research and public health · 2022Article
- Unravelling the truth: Examining the evidence for health-related claims made by naturopathic influencers on social media - a retrospective analysis.Health promotion perspectives · 2022Article
- Examining influencer compliance with advertising regulations in branded vaping content on Instagram.Frontiers in public health · 2022Article
- Exploring how tobacco advertisements are associated with tobacco use susceptibility in tobacco naive adolescents from the PATH study.Preventive medicine · 2021Article
- Characteristics of and User Engagement With Antivaping Posts on Instagram: Observational Study.JMIR public health and surveillance · 2021Observational
- Influencer prevalence and role on cigar brand Instagram pages.Tobacco control · 2021Article
16 more citing papers are in PubMed but not listed here.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
Abstract
introductionThis study documented images posted on Instagram of electronic cigarettes (e-cigarette) and vaping (activity associated with e-cigarette use). Although e-cigarettes have been studied on Twitter, few studies have focused on Instagram, despite having 500 million users. Instagram's emphasis on images warranted investigation of e-cigarettes, as past tobacco industry strategies demonstrated that images could be used to mislead in advertisements, or normalise tobacco-related behaviours. Findings should prove informative to tobacco control policies in the future.
methods3 months of publicly available data were collected from Instagram, including images and associated metadata (n=2208). Themes of images were classified as (1)
resultsAnalyses found that
conclusionsInstagram affords its users the ability to post images of e-cigarette-related behaviours and gives advertisers the opportunity to display their product. Future research should incorporate novel data streams to improve public health surveillance, survey development and educational campaigns.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.