ArticleTobacco control2017
What is the impact of e-cigarette adverts on children's perceptions of tobacco smoking? An experimental study.
Article in Tobacco control, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 24 papers, 2 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
24 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Advertising and Young People's Critical Reasoning Abilities: Systematic Review and Meta-analysis.Pediatrics · 2022Pooled it
- E-cigarette adverts and children's perceptions of tobacco smoking harms: an experimental study and meta-analysis.BMJ open · 2018Pooled it
- Effects of e-Cigarette Advertisements on Adolescents' Perceptions of Cigarettes.Health communication · 2019Trial
- A Medical Student-Delivered Smoking Prevention Program, Education Against Tobacco, for Secondary Schools in Germany: Randomized Controlled Trial.Journal of medical Internet research · 2017Trial
- Factors Associated With the Changes in Smoking and Electronic cigarette use in Adolescents During the COVID-19 Pandemic: A Longitudinal Analysis.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2024Article
- Protecting children and young people from contemporary marketing for gambling.Health promotion international · 2023Article
- The association of adolescent e-cigarette harm perception to advertising exposure and marketing type.Archives of public health = Archives belges de sante publique · 2022Article
- Health warning messages on cigarette packs: how young smokers process it.Journal of preventive medicine and hygiene · 2021Article
- Differences in JUUL Appeal Among Past and Current Youth JUUL Users.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021Article
- Meta-analysis of the effects of smoking prevention programs for young adolescents.Child health nursing research · 2021Article
- Susceptibility to e-cigarette initiation among tobacco product naïve adolescents in Malaysia: Findings from the tobacco and e-cigarette survey among Malaysian adolescents (TECMA).Tobacco induced diseases · 2021Article
- Evidence that an intervention weakens the relationship between adolescent electronic cigarette use and tobacco smoking: a 24-month prospective study.Tobacco control · 2020Article
- Adolescents' perceptions of tobacco accessibility and smoking norms and attitudes in response to the tobacco point-of-sale display ban in Scotland: results from the DISPLAY Study.Tobacco control · 2020Article
- The Effect of E-cigarette Commercials on Youth Smoking: A Prospective Study.American journal of health behavior · 2019Article
- The rise of e-cigarettes, pod mod devices, and JUUL among youth: Factors influencing use, health implications, and downstream effects.Drug and alcohol dependence · 2019Review
- E-Cigarette Marketing and Communication: How E-Cigarette Companies Market E-Cigarettes and the Public Engages with E-cigarette Information.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019Review
- A Face-Aging Smoking Prevention/Cessation Intervention for Nursery School Students in Germany: An Appearance-Focused Interventional Study.International journal of environmental research and public health · 2018Article
- Recall of Point-of-Sale Marketing Predicts Cigar and E-Cigarette Use Among Texas Youth.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2018Article
- Socioeconomic status and adolescent e-cigarette use: The mediating role of e-cigarette advertisement exposure.Preventive medicine · 2018Article
- Do electronic cigarettes increase cigarette smoking in UK adolescents? Evidence from a 12-month prospective study.Tobacco control · 2017Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
Abstract
objectiveExposure to e-cigarette adverts increases children's positive attitudes towards using them. Given the similarity in appearance between e-cigarettes and tobacco cigarettes, we examined whether exposure to e-cigarette adverts has a cross-product impact on perceptions and attitudes towards smoking tobacco cigarettes.
methodsChildren aged 11-16 (n=564) were interviewed in their homes and randomised to one of three groups: two groups saw different sets of 10 images of e-cigarette adverts and one group saw no adverts. Of the 20 e-cigarette adverts, 10 depicted the product as glamorous and 10 depicted it as healthy. The children then self-completed a questionnaire assessing perceived appeal, harms and benefits of smoking tobacco cigarettes.
resultsThe analyses were conducted on 411 children who reported never having smoked tobacco cigarettes or used e-cigarettes. Exposure to the adverts had no impact on the appeal or perceived benefits of smoking tobacco cigarettes. While the perceived harm of smoking more than 10 cigarettes per day was similar across groups, those exposed to either set of adverts perceived the harms of smoking one or two tobacco cigarettes occasionally to be lower than those in the control group.
conclusionsThis study provides the first evidence that exposure to e-cigarette adverts might influence children's perceptions of smoking tobacco cigarettes, reducing their perceived harm of occasional smoking. These results suggest the potential for e-cigarette adverts to undermine tobacco control efforts by reducing a potential barrier (ie, beliefs about harm) to occasional smoking.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.