ArticleFrontiers in aging neuroscience2016
The Role of the Ventromedial Prefrontal Cortex in Purchase Intent Among Older Adults.
Article in Frontiers in aging neuroscience, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
6 citing papers in PubMed, 8 citations in OpenAlex.
- Are older adults more deceived by false advertising? Evidence from intra- and inter-brain connectivity in the prefrontal cortex during face-to-face deceptive sales.Social cognitive and affective neuroscience · 2025Article
- Dissociable brain activity for high-stakes deception detection in young and older adults.Social cognitive and affective neuroscience · 2025Article
- Personality differences in brain network mechanisms for placebo analgesia and nocebo hyperalgesia in experimental pain: a functional magnetic resonance imaging study.Annals of translational medicine · 2021Article
- Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research.Frontiers in neuroscience · 2020Review
- Neural Underpinnings of Financial Decision Bias in Older Adults: Putative Theoretical Models and a Way to Reconcile Them.Frontiers in neuroscience · 2019Article
- Functional MRI on executive functioning in aging and dementia: A scoping review of cognitive tasks.Aging medicine (Milton (N.S.W)) · 2018Article
Corrections and comments
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Authors and funding
4 authors at 2 institutions in 1 country.
Funding
Abstract
Older adults are frequently the targets of scams and deception, with millions of individuals being affected each year in the United States alone. Previous research has shown that the ventromedial prefrontal cortex (vmPFC) may play a role in vulnerability to fraud. The current study examined brain activation patterns in relation to susceptibility to scams and fraud using functional magnetic resonance imaging (fMRI). Twenty-eight healthy, community-dwelling older adults were subdivided into groups of impaired and unimpaired decision makers as determined by their performance on the Iowa Gambling Task (IGT). While in the scanner, the participants viewed advertisements that were created directly from cases deemed deceptive by the Federal Trade Commission (FTC). We then obtained behavioral measures involving comprehension of claims and purchase intention of the product in each advertisement. Contrasts show brain activity in the vmPFC was less correlated with purchase intention in impaired vs. unimpaired older adult decision makers. Our results have important implications for both future research and recognizing the possible causes of fraud susceptibility among older adults.
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Registered trials
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