ArticleBMC public health2016
Nutritional quality of foods and non-alcoholic beverages advertised on Mexican television according to three nutrient profile models.
Article in BMC public health, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 30 papers, 1 of them a synthesis that pooled it.
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Who cites it
30 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The food environment in Latin America: a systematic review with a focus on environments relevant to obesity and related chronic diseases.Public health nutrition · 2019Pooled it
- More than Entertainment: The Association of Social Media Exposure with Adolescents' Preferences for and Consumption of Sugar-Sweetened Beverages.Foods (Basel, Switzerland) · 2026Article
- Food and beverage marketing directed at youth in 11 Latin American countries: a scoping review.BMC public health · 2025Article
- Extent and Nature of Television Food and Nonalcoholic Beverage Marketing in 9 Asian Countries: Cross-Sectional Study Using a Harmonized Approach.JMIR pediatrics and parenting · 2024Article
- Nutrient profiling assessment of packaged snack foods with nutrition-related claims available on the Indian market.Frontiers in nutrition · 2024Article
- Observational
- The relationship between parent's self-reported exposure to food marketing and child and parental purchasing and consumption outcomes in five countries: findings from the International Food Policy Study.Journal of nutritional science · 2023Article
- The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China.BMC public health · 2022Article
- Abusive advertising of food and drink products on Brazilian television.Health promotion international · 2022Article
- Cross-Sectional Evaluation of Food Items Preferred by Adolescents under the Influence of Television Advertisements.Journal of research in health sciences · 2021Article
- Food advertising during children's television programmes in Italy.Public health nutrition · 2021Article
- An Assessment of Government Capacity Building to Restrict the Marketing of Unhealthy Food and Non-Alcoholic Beverage Products to Children in the Region of the Americas.International journal of environmental research and public health · 2021Article
- Food environment solutions for childhood obesity in Latin America and among Latinos living in the United States.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2021Review
- Role of different nutrient profiling models in identifying targeted foods for front-of-package food labelling in Brazil.Public health nutrition · 2021Article
- Overabundance of unhealthy food advertising targeted to children on Guatemalan television.Health promotion international · 2020Article
- Dietary patterns are associated with obesity in Mexican schoolchildren.European journal of clinical nutrition · 2020Article
- Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs.International journal of environmental research and public health · 2020Article
- Non-communicable disease prevention in Mexico: policies, programs and regulations.Health promotion international · 2020Review
- Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television: a cross-sectional study.BMC public health · 2020Article
- Development of a Responsible Policy Index to Improve Statutory and Self-Regulatory Policies that Protect Children's Diet and Health in the America's Region.International journal of environmental research and public health · 2020Review
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7 authors.
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No grant is acknowledged in the PubMed record.
Abstract
backgroundEvidence supports that television food advertisements influence children's food preferences and their consumption. However, few studies have examined the extent and nature of food marketing to children in low and middle income countries. This study aims to assess the nutritional quality of foods and beverages advertised on Mexican TV, applying the Mexican, World Health Organization (WHO) European and United Kingdom (UKNPM) nutrient profile models, before the Mexican regulation on food marketing came into effect.
methodsWe recorded 600 h on the four national public and free TV channels with the highest national ratings, from December 2012 to April 2013. Recordings were done for 40 randomly selected (week, weekend, school and vacation) days, from 7 am to 10 pm. Nutritional information per 100 g/ml of product was obtained from the product labels or company websites.
resultsA total of 2,544 food and non-alcoholic beverage advertisements were broadcast, for 275 different products. On average, the foods advertised during cartoon programming had the highest energy (367 kcal) and sugar (30.0 g) content, while foods advertised during sport programming had the highest amount of total fat (9.5 g) and sodium (412 mg) content. More than 60 % of the foods advertised did not meet any nutritional quality standards. 64.3 % of the products did not comply with the Mexican nutritional standards, as compared with 83.1 % and 78.7 % with WHO Europe and UKNPM standards, respectively. The food groups most frequently advertised were beverages (24.6 %), followed by chocolate and confectionery sugar (19.7 %), cakes, sweet biscuits and pastries (12.0 %), savory snacks (9.3 %), breakfast cereals (7.1 %), ready-made food (6.4 %) and dairy products (6.0 %).
conclusionThe majority of foods and beverages advertised on Mexican TV do not comply with any nutritional quality standards, and thus should not be marketed to children. The nutritional quality standards applied by the Mexican regulation are much weaker than those applied by the WHO Europe and United Kingdom. The Mexican government should improve the nutrition standards in its new regulation, especially the sugar cut off points.
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