Evidence map›Paper›PMID 27453884›Full record

ArticleMedical journal of the Islamic Republic of Iran2016

A content analysis of health-related advertisements in Islamic Republic of Iran broadcasting (IRIB).

Koorosh Etemad, Parvin Ebrahimi, Hassan Azimi, Mansoureh Lotfi, Marzieh Nojomi

Abstract read
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In one paragraph

Article in Medical journal of the Islamic Republic of Iran, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.

0numbers the graph read from it
0cells of the map it votes in
7citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

7 citing papers in PubMed.

  1. Review
  2. Article
  3. Violation of Food Advertising Regulations in Iran: A Systematic Review.International journal of preventive medicine · 2023
    Review
  4. Article
  5. Article
  6. Article
  7. Content Analysis of Food and Beverage Advertisements on TV, Radio, and Billboards in Iran.Inquiry : a journal of medical care organization, provision and financing
    Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Koorosh EtemadMD, MPH, PhD, Assistant Professor of Epidemiology, Department of Epidemiology, School of Public Health, Shahid-Beheshti University of Medical Sciences, Tehran, Iran. etemadk@sbmu.ac.ir , etemadk@gmail.com.
Parvin EbrahimiPhD, Assistant Professor, Department of Health Services Management, School of Health Management and Information Sciences, & Health Management and Economics Research Center, Iran University of Medical Sciences, Tehran, Iran. parvin_eb@yahoo.com.
Hassan AzimiMD, Community Medicine Resident, Community Medicine Department, Faculty of Medicine, Iran University of Medical Sciences, Tehran, Iran. azimi900@gmail.com.
Mansoureh LotfiMSc, Health Services Management, Vice-Chancellor for Research, Tehran University of Medical Sciences, Tehran, Iran. m_lotfi1377@yahoo.com.
Marzieh NojomiMD, MPH, Professor of Community Medicine Department, School of Medicine, Iran University of Medical Sciences, Tehran, Iran. mnojomi@iums.ac.ir.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundMedia advertisements especially radio and TV are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. Ministry of Health and some other ministries in Iran agreed to control and restrict the advertising of unhealthy products and services. Therefore, adequate supervision and monitoring should be done in this field. A content analysis of Health-related Advertisements was done in Islamic Republic of Iran Broadcasting (IRIB) Methods: This study was a cross-sectional research and collecting of data was carried out in 2012. Ten selected TV and radio channels were recorded from 6 a.m. to 12 p.m. for two successive months in the special weekdays. Broadcasted advertisements data were extracted by the trained observers according to a checklist and analyzed using SPSS 18 software and described with descriptive statistics.

resultsThe percentage of different types of advertising were including 73.9% unrelated to health, 21.9% harmless health related, 2.9% less healthy, 1.3% harmful or harmful with a probability of abuse. Non-harmful to health advertisements included 95.86% of total advertisements out of ten TV and radio channels; and the remained advertisements (4.14%) were related to the harmful, less healthy foodstuff and detrimental services and products. Also, 0.8% of the advertisements were shown during children programs.

conclusionThe main findings of the current study revealed that majority of the advertisements of Islamic Republic Broadcasting were unrelated to health. It seems advertising of harmful for health in IRIB was less than 5%, and the levels of these type ads were less than the other countries. Even so, the policymakers need to pass and enforce some executive and governing law for the prevention of broadcasting unhealthy advertisements to increase the society health level and prevent the diseases resulted from unhealthy products causing the considerable damages in a long time.

Indexed as

AdvertisementsHealthRadioTelevision

Identifiers

PMID27453884
PMCPMC4934416

What OpenQuestion holds

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.