ArticleJMIR research protocols2016
Targeted Facebook Advertising is a Novel and Effective Method of Recruiting Participants into a Human Papillomavirus Vaccine Effectiveness Study.
Article in JMIR research protocols, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
17 citing papers in PubMed.
- U.S. Vietnamese parents' trusted sources of information and preferences for intervention messaging about HPV vaccination: A mixed methods study.PEC innovation · 2023Article
- The Impact of Meso-Level Factors on SARS-CoV-2 Vaccine Early Hesitancy in the United States.International journal of environmental research and public health · 2023Article
- An overview of implementing an evidence based program to increase HPV vaccination in HIV community clinics.BMC public health · 2022Article
- Social Media Use for Research Participant Recruitment: Integrative Literature Review.Journal of medical Internet research · 2022Review
- Engaging Institutional Stakeholders to Develop and Implement Guidelines for Recruiting Participants in Research Studies Using Social Media: Mixed Methods, Multi-Phase Process.Journal of medical Internet research · 2021Article
- Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media.JMIR formative research · 2021Article
- Delivering information about retirement saving among Hispanic women: two Facebook experiments.Behavioural public policy · 2020Article
- Youth Experiences With Referrals to Mental Health Services in Canada: Protocol for a Web-Based Cross-Sectional Survey Study.JMIR research protocols · 2020Article
- Assessment of Knowledge, Attitudes, and Propensity towards HPV Vaccine of Young Adult Students in Italy.Vaccines · 2020Article
- To end disease tomorrow, begin with trials today: Digital strategies for increased awareness of a clinical trials finder.Journal of clinical and translational science · 2019Article
- Observational
- Internet Exposure Associated With Canadian Parents' Perception of Risk on Childhood Immunization: Cross-Sectional Study.JMIR public health and surveillance · 2018Article
- Using Facebook to Recruit Young Australian Men Into a Cross-Sectional Human Papillomavirus Study.Journal of medical Internet research · 2017Article
- The Adoption of Social Media to Recruit Participants for the Cool Runnings Randomized Controlled Trial in Australia.JMIR research protocols · 2017Article
- Facebook Recruitment of Vaccine-Hesitant Canadian Parents: Cross-Sectional Study.JMIR public health and surveillance · 2017Article
- Recruiting Young Gay and Bisexual Men for a Human Papillomavirus Vaccination Intervention Through Social Media: The Effects of Advertisement Content.JMIR public health and surveillance · 2017Article
- Advancing the Science of Recruitment for Family Caregivers: Focus Group and Delphi Methods.JMIR nursingArticle
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundTargeted advertising using social networking sites (SNS) as a recruitment strategy in health research is in its infancy.
objectiveThe aim of this study was to determine the feasibility of targeted Facebook advertisements to increase recruitment of unvaccinated women into a human papillomavirus (HPV) vaccine effectiveness study.
methodsBetween September 2011 and November 2013, females aged 18 to 25 years, residing in Victoria, Australia, were recruited through Facebook advertisements relating to general women's health. From November 2013 to June 2015, targeted advertising campaigns were implemented to specifically recruit women who had not received the HPV vaccine. Consenting participants were invited to complete an online questionnaire and those who had ever had sexual intercourse were asked to provide a self-collected vaginal swab. The HPV vaccination status of participants was confirmed from the National HPV Vaccination Program Register (NHVPR).
resultsThe campaign comprised 10 advertisements shown between September 2011 and June 2015 which generated 55,381,637 impressions, yielding 23,714 clicks, at an overall cost of AUD $22,078.85. A total of 919 participants were recruited. A greater proportion of unvaccinated women (50.4%, 131/260) were recruited into the study following targeted advertising, compared with those recruited (19.3%, 127/659) prior to showing the modified advertisement (P<.001). A greater proportion of the total sample completed tertiary education and resided in inner regional Victoria, compared with National population census data (P<.001), but was otherwise representative of the general population.
conclusionsTargeted Facebook advertising is a rapid and cost-effective way of recruiting young unvaccinated women into a HPV vaccine effectiveness study.
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