Articlei-Perception2015
Assessing the Effect of Musical Congruency on Wine Tasting in a Live Performance Setting.
Article in i-Perception, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
11 citing papers in PubMed.
- The Neural Correlates of Food Preference among Music Kinds.Foods (Basel, Switzerland) · 2024Article
- Self-construal priming modulates sonic seasoning.Frontiers in psychology · 2023Article
- Article
- Crossmodal congruency effects between sound and food pictures in a forced-choice task.Psychological research · 2021Article
- Commercializing Sonic Seasoning in Multisensory Offline Experiential Events and Online Tasting Experiences.Frontiers in psychology · 2021Review
- Blending Emotions and Cross-Modality in Sonic Seasoning: Towards Greater Applicability in the Design of Multisensory Food Experiences.Foods (Basel, Switzerland) · 2020Article
- The Effects of Ethnically Congruent Music on Eye Movements and Food Choice-A Cross-Cultural Comparison between Danish and Chinese Consumers.Foods (Basel, Switzerland) · 2020Article
- Wine psychology: basic & applied.Cognitive research: principles and implications · 2020Review
- Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR.Foods (Basel, Switzerland) · 2020Article
- The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review.Foods (Basel, Switzerland) · 2019Review
- Assessing the influence of music on wine perception among wine professionals.Food science & nutrition · 2018Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
At a wine tasting event with live classical music, we assessed whether participants would agree that certain wine and music pairings were congruent. We also assessed the effect of musical congruency on the wine tasting experience. The participants were given two wines to taste and two pieces of music-one chosen to match each wine-were performed live. Half of the participants tasted the wines while listening to the putatively more congruent music, the rest tasted the wines while listening to the putatively less congruent music. The participants rated the wine-music match and assessed the fruitiness, acidity, tannins, richness, complexity, length, and pleasantness of the wines. The results revealed that the music chosen to be congruent with each wine was indeed rated as a better match than the other piece of music. Furthermore, the music playing in the background also had a significant effect on the perceived acidity and fruitiness of the wines. These findings therefore provide further support for the view that music can modify the wine drinking experience. However, the present results leave open the question of whether the crossmodal congruency between music and wine itself has any overarching influence on the wine drinking experience.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.