ArticleTranslational behavioral medicine2016
Indoor tanning promotions on social media in six US cities #UVTanning #tanning.
Article in Translational behavioral medicine, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
15 citing papers in PubMed.
- Pre-Post Evaluation of a Sun Safety Social Media Campaign for Young Adults to Reduce Skin Cancer Risk.JMIR dermatology · 2026Article
- The New Media Landscape and Its Effects on Skin Cancer Diagnostics, Prognostics, and Prevention: Scoping Review.JMIR dermatology · 2024Article
- Global prevalence and content of information about alcohol use as a cancer risk factor on Twitter.Preventive medicine · 2023Article
- Global Tanning Bed Advertising: A Comparison of Legal Regulations on Three Continents.Cancers · 2023Article
- What do Patients Want to See on Social Media? Evidence From a Two-Year Experiment.Dermatology practical & conceptual · 2023Article
- In search of the perfect tan: Chemical activity, biological effects, business considerations, and consumer implications of dihydroxyacetone sunless tanning products.Journal of cosmetic dermatology · 2023Review
- Digital interventions for promoting sun protection and skin self-examination behaviors: A systematic review.Preventive medicine reports · 2022Review
- The Effects of Embedded Skin Cancer Interventions on Sun-Safety Attitudes and Attention Paid to Tan Women on Instagram.Frontiers in psychology · 2022Article
- Tanning Misinformation Posted by Businesses on Social Media and Related Perceptions of Adolescent and Young Adult White Non-Hispanic Women: Mixed Methods Study.JMIR dermatology · 2021Observational
- Trending on Pinterest: an examination of pins about skin tanning.Translational behavioral medicine · 2019Article
- Content analysis of Twitter chatter about indoor tanning.Translational behavioral medicine · 2019Article
- Using Social Media to Target Cancer Prevention in Young Adults: Viewpoint.Journal of medical Internet research · 2018Article
- Teens, Tweets, and Tanning Beds: Rethinking the Use of Social Media for Skin Cancer Prevention.American journal of preventive medicine · 2017Review
- Engaging Moms on Teen Indoor Tanning Through Social Media: Protocol of a Randomized Controlled Trial.JMIR research protocols · 2016Article
- Social media use and indoor tanning among a national sample of young adult nonHispanic white women: A cross-sectional study.Journal of the American Academy of Dermatology · 2016Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors.
Funding
Abstract
There is no research investigating indoor tanning advertising on social media. We assessed the use of social media to promote indoor tanning. We subscribed to social media platforms in six US cities and content-analyzed promotional messages received. We captured 662 messages on Twitter and Facebook, through salon emails, and in daily deal coupons. Salon postings were most frequent on Twitter and Facebook, with an average of 2-3 postings per week. National chains posted more frequently than local businesses. Forty percent of messages were devoid of tanning content and included photos, jokes, or popular references. Thirty percent mentioned price reductions, and 28 % referenced an upcoming holiday. Sunless tanning (17 %) was promoted more often than ultraviolet tanning (9 %). Tanning salons actively use social media as a strategy for maintaining relationships with customers and offer pricing deals that promote loyalty and high-frequency tanning.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.