ArticleComputational intelligence and neuroscience2016
Gender and Age Related Effects While Watching TV Advertisements: An EEG Study.
Article in Computational intelligence and neuroscience, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers, 1 of them a synthesis that pooled it.
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Who cites it
17 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Is EEG Suitable for Marketing Research? A Systematic Review.Frontiers in neuroscience · 2020Pooled it
- Radio, Podcasts, and Music Streaming-An Electroencephalography and Physiological Analysis of Listeners' Attitude, Attention, Memory, and Engagement.Brain sciences · 2024Article
- DeePay: deep learning decodes EEG to predict consumer's willingness to pay for neuromarketing.Frontiers in human neuroscience · 2023Article
- A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research.Brain informatics · 2022Review
- A review of research on neuromarketing using content analysis: key approaches and new avenues.Cognitive neurodynamics · 2021Article
- The Sample Size Matters: To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field.Sensors (Basel, Switzerland) · 2021Article
- Cognitive Neuroscience Methods in Enhancing Health Literacy.International journal of environmental research and public health · 2021Article
- NeuroDante: Poetry Mentally Engages More Experts but Moves More Non-Experts, and for Both the Cerebral Approach Tendency Goes Hand in Hand with the Cerebral Effort.Brain sciences · 2021Article
- Forefront Users' Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents.Brain sciences · 2021Article
- Emotional Information in News Reporting on Audience Cognitive Processing in the Age of Posttruth: An Electroencephalogram and Functional Connectivity Approach.Frontiers in psychology · 2021Article
- The Dry Revolution: Evaluation of Three Different EEG Dry Electrode Types in Terms of Signal Spectral Features, Mental States Classification and Usability.Sensors (Basel, Switzerland) · 2019Article
- Antismoking Campaigns' Perception and Gender Differences: A Comparison among EEG Indices.Computational intelligence and neuroscience · 2019Article
- Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends.Computational intelligence and neuroscience · 2019Review
- Neurophysiological Profile of Antismoking Campaigns.Computational intelligence and neuroscience · 2018Article
- Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population.Frontiers in human neuroscience · 2018Article
- Good News or Bad News, Which Do You Want First? The Importance of the Sequence and Organization of Information for Financial Decision-Making: A Neuro-Electrical Imaging Study.Frontiers in human neuroscience · 2018Article
- Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements.Journal of visualized experiments : JoVE · 2017Article
Corrections and comments
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Authors and funding
7 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influence of the gender on the perception of a car advertisement (Experiment 1) and the influence of the factor age on a chewing gum commercial (Experiment 2). Experiment 1 results showed statistically significant higher approach values for the men group throughout the commercial. Results from Experiment 2 showed significant lower values by older adults for the spot, containing scenes not very enjoyed by them. In both studies, there was no statistical significant difference in the scene relative to the product offering between the experimental populations, suggesting the absence in our study of a bias towards the specific product in the evaluated populations. These evidences state the importance of the creativity in advertising, in order to attract the target population.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.