SynthesisBMC public health2016
Immediate effects of alcohol marketing communications and media portrayals on consumption and cognition: a systematic review and meta-analysis of experimental studies.
Synthesis in BMC public health, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT03786042 (Does Exposure to Electronic Nicotine Delivery Systems Advertising Affect Positive Smoking Expectancies and Social Normative Beliefs About Smoking?), which is not on this map. Cited by 35 papers, 6 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Does Exposure to Electronic Nicotine Delivery Systems Advertising Affect Positive Smoking Expectancies and Social Normative Beliefs About Smoking?
Who cites it
35 citing papers in PubMed, 6 syntheses or guidelines pooled it.
- Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis.The Lancet. Public health · 2025Pooled it
- Health impact of alcohol regulatory interventions: a systematic review of policies in low- and middle-income countries.Health policy and planning · 2025Pooled it
- The Relationship Between Exposure to Alcohol Marketing and Underage Drinking Is Causal.Journal of studies on alcohol and drugs. Supplement · 2020Pooled it
- Pooled it
- Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review.Alcohol and alcoholism (Oxford, Oxfordshire) · 2018Pooled it
- Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review.Alcohol and alcoholism (Oxford, Oxfordshire) · 2017Pooled it
- Effects of brand-matched alcoholic and alcohol-free and low-alcohol drinks adverts on drink selections: A United Kingdom-based randomised controlled trial in an experimental online supermarket.Addiction (Abingdon, England) · 2026Trial
- Impact of alcohol-promoting and alcohol-warning advertisements on alcohol consumption, affect, and implicit cognition in heavy-drinking young adults: A laboratory-based randomized controlled trial.British journal of health psychology · 2017Trial
- Facial emotional expression in response to alcohol-promoting commercials in individuals with alcohol use disorder: A pilot study.PCN reports : psychiatry and clinical neurosciences · 2026Article
- Full alcohol marketing ban and adolescent drinking patterns: a repeated cross-sectional analysis comparing Lithuania with other EU countries.BMJ public health · 2026Article
- Public health policies to prevent alcohol-related liver disease.Nature reviews. Gastroenterology & hepatology · 2025Review
- Article
- Exposure to preference-matched alcohol advertisements from national sports broadcasts increases short-term alcohol consumption inclinations in risky drinkers.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025Article
- Ecological Momentary Assessment of Alcohol Marketing Exposure, Alcohol Use, and Purchases Among University Students: Prospective Cohort Study.JMIR mHealth and uHealth · 2024Article
- Impact on beer sales of removing the pint serving size: An A-B-A reversal trial in pubs, bars, and restaurants in England.PLoS medicine · 2024Article
- Modeling of drinking and driving behaviors among adolescents and young adults in the United States: Complexities and Intervention outcomes.Social science & medicine (1982) · 2024Article
- Exposure to media with alcohol-related content across young adulthood: Associations with risky drinking and consequences among high-risk 2- and 4-year college students.Drug and alcohol review · 2024Article
- Impact on wine sales of removing the largest serving size by the glass: An A-B-A reversal trial in 21 pubs, bars, and restaurants in England.PLoS medicine · 2024Article
- Impact on sales of adding a smaller serving size of beer and cider in licensed premises: an A-B-A reversal design.BMC public health · 2023Article
- Exploring the influence of local alcohol availability on drinking norms and practices: A qualitative scoping review.Drug and alcohol review · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
Abstract
backgroundRestricting marketing of alcoholic products is purported to be a cost-effective intervention to reduce alcohol consumption. The strength of evidence supporting this claim is contested. This systematic review aimed to assess immediate effects of exposure to alcohol marketing on alcoholic beverage consumption and related cognitions.
methodsElectronic searches of nine databases, supplemented with reference list searches and forward citation tracking, were used to identify randomised, experimental studies assessing immediate effects of exposure to alcohol marketing communications on objective alcohol consumption (primary outcome), explicit or implicit alcohol-related cognitions, or selection without purchasing (secondary outcomes). Study limitations were assessed using the Cochrane Risk of Bias tool. Random and fixed effects meta-analyses were conducted to estimate effect sizes.
resultsTwenty four studies met the eligibility criteria. A meta-analysis integrating seven studies (758 participants, all students) found that viewing alcohol advertisements increased immediate alcohol consumption relative to viewing non-alcohol advertisements (SMD = 0.20, 95 % CI = 0.05, 0.34). A meta-analysis integrating six studies (631 participants, all students) did not find that viewing alcohol portrayals in television programmes or films increased consumption (SMD = 0.16, 95 % CI = -0.05, 0.37). Meta-analyses of secondary outcome data found that exposure to alcohol portrayals increased explicit alcohol-related cognitions, but did not find that exposure to alcohol advertisements influenced explicit or implicit alcohol-related cognitions. Confidence in results is diminished by underpowered analyses and unclear risk of bias.
conclusionsViewing alcohol advertisements (but not alcohol portrayals) may increase immediate alcohol consumption by small amounts, equivalent to between 0.39 and 2.67 alcohol units for males and between 0.25 and 1.69 units for females. The generalizability of this finding beyond students and to other marketing channels remains to be established.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.